A new study of small and medium-sized businesses (SMBs) has revealed that these firms are spending the largest portion of their budgets on email marketing, committing significantly less of their financial resources to marketing on social media platforms such as Twitter and Facebook.
Edge Research surveyed more than 600 email marketing decision makers at companies with annual revenues between $1-50 million and less than 1,000 employees, and discovered that 15 percent of the marketing budget of these businesses is spent on email marketing, ahead of events and trade shows (14 percent), person-to-person contact (13 percent) and print ads (11 percent).
Just 8 percent of their budget is spent on social media, which tied for sixth place overall with search engine optimisation (SEO).
92 percent of respondents said that they used email marketing to share news about new products and services.
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