The Food Network Magazine editor on launching a food magazine for an audience that already trusts the brand — and earning that trust in print.
Mediabistro Archive
Alison Adler Matz on Sustaining an Iconic Bridal Brand in a Tough Advertising Climate
Ken Roman on the Lasting Impact of David Ogilvy’s Advertising Credos
Howard Bragman on Why the Metabolism of the Media Has Gone Berserk
Jake Tapper on Never Being Able to Turn Off His Need to Know What’s Going On
Mary Kay Magistad on Reporting Amid China’s Media Restrictions: ‘There’s Always a Way’
Chad Gervich on Writing the Book on Breaking Into Television
Rob Bernstein on More Than Doubling WWE Magazine’s Audience in Two Years
Luke Russert on Knowing What Kids Are Going Through and Bringing That Perspective to NBC News