Skills in 60: Instagram Marketing Starter Kit

Build your business one beautiful image at a time



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Welcome to Skills in 60: Instagram Marketing Starter Kit

In one hour, learn how to use Instagram to build your business. Go beyond pretty pics and filters. Develop a strategy, establish success goals, choose relevant images, captions and hashtags to further your brand’s Insta-presence and make a difference in your business. You will be able to integrate Instagram as a staple of your marketing efforts and be able to steer your brand to Insta-success. #Instasmart

Skills You Will Learn

Optimize your business profile

Grow your following and run campaigns that work

Establish your brand’s look and voice for the platform

Use smart captions and hashtags for brand and campaign continuity

Get discovered using stories, live video, hashtags and geotags

Measure and analyze the performance of your posts via third-party tools

Leverage influencers to bolster your following and visibility

Session 1

Strategy & Storytelling: More Than a Filter

  • Learn how to set goals to define an Instagram strategy, optimize your business profile and create successful content pillars

Session 2

Build Your Visual Story, Get Discovered and Grow Your Audience

  • Grow your following, run successful paid campaigns and get discovered using stories, hashtags and geo-tags

Session 3

Instagram Insights - Analytics and Algorithm

  • Measure and analyze the performance of your posts and synthesize reports into meaningful data

Session 4

Your Instagram Toolkit - Make Use of Instagram, Facebook and 3rd Party Tools and Resources

  • Utilize third-party tools and resources and get to know the communities and influencers who can assist you with your social media presence
1h 7m
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