Professional Experience
Cheryl Overton brings an extensive background in integrated marketing communications including global product communications, consumer insights and brand planning, entertainment, multicultural, consumer promotions, experiential, issues management, advocacy relations and cause marketing. She currently consults with marketing agencies and brands in the areas of strategic planning, consumer insights, ideation, program development and business development.
Total Media Industry Experience
17 Years
Media Client List (# assignments last 2 yrs)
NBC News (1-2)
Corporate Client List (# assignments last 2 yrs)
Ogilvy PR (10+), Weber Shandwick Worldwide (10+), Zeno Group (3-5)
Other Work History
Prior to starting her own consultancy, Cheryl held leadership positions at SparkPR, PMKBNC, UniWorld Group, Edelman and Ogilvy PR. She has provided senior strategic counsel and agency oversight for brands including Birds Eye Foods, Campbell Soup Company, Colgate, Dove (Unilever), Johnson & Johnson, Georgia-Pacific Corporation, Bristol-Myers Squibb, Barilla, Mary Kay, Starbucks, Target, Virgin Atlantic, American Express, Beiersdorf, Jenny Craig, UNICEF and Verizon Wireless.
Foreign Language Skills
Proficient in French and Italian
Computer Skills
Skilled in Microsoft Office Suite (Word, Powerpoint Excel) and Apple iWork Suite (Keynote, Pages, Numbers)
References
Furnished upon request
Awards
Cheryl is the recipient of the Silver Anvil, Gold Sabre, IPRA, PR Week, PRSA Big Apple “Best of the Best” and The Network Journal "Top 40 Under 40" awards. She is also a lecturer at New York University in its Master’s Program in Public Relations and Corporate Communications.
