Melissa Giles

With over 15 years in entertainment marketing & live events targeting the influential, trendsetting and urban skewing Multi-Cultural markets; Melissa’s expertise is in music and culture. Conceiving and implementing integrated marketing programs and strategies to establish and grow brands' market leadership within key cultural movements. Melissa has served the industries of Advertising, Music & Entertainment, Digital, Consumer Marketing, Non-Profit and Community Affairs as an entrepreneur, consultant and senior executive offering expertise in producing live events, music festivals, brand partnerships, consumer insights and strategic brand planning for clients wishing to target cross cultural markets (now considered to be the new mainstream) and millennials.

Media Client List (# assignments last 2 yrs)

El Nacional Global Media (1-2), Urban Latino Magazine (10+)

Corporate Client List (# assignments last 2 yrs)

Target (6-10), Burger King (1-2), Red Bull (10+)