Traceye Smith

I am a seasoned integrated marketing specialist with experience in developing multi-platform programs for blue chip consumer brands that look to utilize pop culture, sports and entertainment to drive awareness and revenue while delivering favorable ROI. Not only am I experienced in developing integrated brand solutions, I have a keen understanding of what it takes to get it done from budget development and management to hiring necessary staff and outside production vendors. I have worked with various entertainment and lifestyle brands ranging from luxury and beauty to automotive and spirits to Pharma and Consumer Package Goods. I pride myself in being a master multi-tasker with the ability to manage key clients and lead high performing cross functional teams that exceed internal and external client business objectives all while staying calm, cool and collected throughout the process.

Media Client List (# assignments last 2 yrs)

SpikeDDB (3-5), Weiden & Kennedy (3-5), BBDO (3-5), HBO (1-2), New York Times (10+)

Corporate Client List (# assignments last 2 yrs)

Johnson & Johnson (3-5), Kraft Foods (3-5), Lexus (1-2), Verizon (10+), Acuvue (1-2), Bombay Sapphire (1-2)