Lisa Greim

Arvada, CO USA
http://www.be-crisp.com
30 Years Experience

Professional Experience

Versatile business reporter with a strong sideline in marketing communications. As a reporter, I've covered technology, commercial real estate, mutual fund marketing and the retail industry. My B2B and B2C features have appeared in national and regional magazines. As a marketing writer, I've written blogs, newsletters, op-eds (often ghost-written for execs), scripts and press kits, for clients in software, consumer products, nonprofits and aerospace. I'm an eagle-eyed copy editor, although I try not to be obnoxious about it, and I'm in Denver, Colorado, midway between the coasts, for maximum access across time zones. Are you looking for Lisa Everitt, by any chance? That's me too.

Expertise

Account manager 5 YearsWriter 15 YearsSocial Media 3 Years

Specialty

Consumer Products 5 YearsTechnology 15 YearsBusiness (general) 22 Years

Industries

Magazine - Trade magazines/publications (B2B) 3 YearsNewspaper - Local/Regional 12 YearsPR (firm) - Small to mid-sized corp. clients 5 Years

Media Client List (# assignments last 2 yrs)

  • Smart Energy Living (1-2)
  • The Denver Post (6-10)
  • Natural Foods Merchandiser (6-10)

Corporate Client List (# assignments last 2 yrs)

  • Impact Street (3-5)
  • Qwest Communications (6-10)
  • Karsh/Hagan (3-5)
  • Hondo Communications (1-2)
  • Upstream Communications (1-2)

Awards

Denver Press Club Technology Story of the Year; regional awards from CAPER, SPJ and Colorado Press Association

Associations

Public Relations Society of America (PRSA) Colorado, Colorado Business Marketing Association (BMA)

Other Work History

Business reporter at the Rocky Mountain News, San Francisco Business Times, Institutional Investor Newsletters, Natural Foods Merchandiser and BNET. PR account manager at the Fresh Ideas Group and Metzger Associates.

Technical Skills

Adobe PhotoShop Elements, iPhoto, iMovie and iDVD, FlipShare. Basic (very basic) InDesign.

Computer Skills

MS Office suite, WordPress CMS, social media platforms, OSX, Windows

Equipment

MacBook Pro, Flip Mino, digital camera, Adobe CS5

References

Call me

Blogs

Five Forum Jerks and How To Deal With Them
(Metzger Associates' "Media in the New Millennium" blog 6/23/2009)
In this piece, written for my agency's blog, I discussed lessons learned from nearly two decades of online community management. We did social media before people knew that's what it was.
How Cloud Will Impact the Business Landscape
(Qwest Communications 9/22/2010)
I ghost-wrote blog posts for Qwest's Business Markets Group, exploring topics of interest to their enterprise customers.

Business Journalism

Linens N Things Becomes Liquidation N Things
(BNET Industries: Retail 10/14/2008)
The retail beat in 2008 was one piece of bad news after another.
How Food Safety Legislation Came About
(Natural Foods Merchandiser 1/4/2010)
This story was the opener in a package about food safety legislation that appeared in Natural Foods Merchandiser's 2010 online legislative roundup. Take a look at other pages from this package at http://bit.ly/gIsJAc and http://bit.ly/hOzJx1 (bill summaries) and http://bit.ly/he9hKc (Q&A).
How Best Buy Slays the Turnover Beast
(BNET Industries: Retail 4/16/2008)
So I looked for success stories, like this one.

Feature Stories

Cardinal Cuisine
(Wesleyan Magazine 6/1/1995)
This is half of a cover feature for my alumni magazine. Even though it's old, and one page of the scan is hinky, I love this story because the premise is so counter-intuitive: Wesleyan graduates, holders of elite liberal arts degrees, working in the food business. I got to eat my way across the country in the process of reporting it. Bonus: John Hickenlooper '74, profiled here as co-founder of the first brewpub in Denver, served two terms as mayor and is our governor now. You can see hints of a political future in the story.
Weekend Flyaway: San Francisco
(Denver Post 9/16/2007)
I also wrote a weekly regional travel column for the Post, called "Way Gone," until budget cuts did it in.
The Intentional Garden: Get Mints Airborne for Easy Harvest
(The Denver Post 5/29/2010)
"Intentional Gardens" are planted to achieve a specific culinary goal. Last year I did several of these short stories, including a pie garden, a ratatouille garden and plants for Middle Eastern cuisine.

Marketing Communications

Choose Biodegradable Sunscreen To Save Coral Reefs
(Gateway Nutrition 2/13/2008)
Caribbean Solutions is an eco-friendly, biodegradable sunscreen. The public relations campaign that began with this release led to placements in green blogs and national magazines, including National Geographic Traveler and Budget Travel. I carried out a strong media relations and trade show campaign to piggyback on a published study that found a link between chemicals in drugstore sunscreens and damage to coral reefs. Most importantly, we helped achieve the client's goal -- to widen distribution from resort poolside concessions to national retailers in the naturals space, such as Whole Foods, Target and Vitamin Cottage.
Marketing Automation Breaks Down the Wall Between Sales and Marketing
(Impact Street 3/1/2010)
White paper for a Boulder startup with a browser-based CRM/marketing automation product.