James McDonald

PO Box 712 Southport, CT 06890 USA
Website: http://https://vimeo.com/user8954578

Professional Experience

Big Idea Content Producer, I've worked with agencies, brands and media networks to create, budget and execute domestic & International projects from Brazil to Dubai, Beijing to New York; cross platform experience in Commercial, Short Form, Branded Entertainment, Experiential, Social, Mobile and other Digital platforms.

Total Media Industry Experience

30 Years

Media Client List (# assignments last 2 yrs)

SuperString Theory (1-2), Atmosphere Proximity (6-10), 1stAveMachine (1-2)

Corporate Client List (# assignments last 2 yrs)

Penn Mutual Life Insurance (3-5)

Other Work History

Consultant for variety of Music & Sports properties to develop brand identity, sponsorship activation, content development (broadcast & Digital) and sustainable revenue forecasting

Technical Skills

Video editing of Avid, Final Cut, PowerDirector

Computer Skills

Full Microsoft Office, Working knowledge of developer languages (HTML, HTML5, Java, C++) for project management of web, mobile and other platform applications

Equipment

Laptop

References

Michael Moroney, Chief Creative Technologist, Atmosphere Proximity; Sam Penfield, EP & Partner 1stAveMachine

Awards

Webby Nomination, Made by Me, Above the Influence Campaign

General

You Play? :30 Spot
(Penn Mutual Life Insurance 2/6/2015)
When Penn Mutual needed to produce their first National Commercial in the company's 167 years we got the call. I served as Creative Director/Copywriter to work directly with the CEO and create a spot that integrated Rugby, a sport they just become a sponsor of, with the world of Life Insurance.
Visa Welcome to the World Cup
(Visa FIFA 12/6/2013)
Atmosphere Proximity/BBDO needed a big idea for VISA @ FIFA Draw. What we created was one of the most complex projects I've ever EP. The idea, have 32 fight songs of the World Cup countries sung by a children's choir. In one week we delivered: 1 web video, 8 group videos translated in 8 languages.
Made by Me
(Above the Influence 2/14/2014)
Served as Executive Producer on unique campaign for Above the Influence. First we created a Call to Entry to for teens to send in an idea for an ATI spot. Then we created an animated spot and launched a website, social platform and extended campaign. This is the making of...
Dubai Tourism New Website Launch Video
(Dubai Tourism 10/1/2014)
Dubai Tourism needed to promote their newly redesigned website and mobile app, so Atmosphere Proximity sent me to Dubai to work with the client to create a stunning 4k video showcasing the sites new functionality. The Crown Prince was thrilled with the results.
Dare 2 Go Deep
(The Economist 11/1/2013)
The Economist needed a way to communicate to Millennials, I created a platform and then brought on a AD and Copywriter to bring it to life across various digital media. Utilizing JB Smoove and some friends we took over a college campus...