James McDonald

PO Box 712 Southport, CT 06890 USA
Website: http://https://vimeo.com/user8954578

Professional Experience

Big Idea Content Producer, I've worked with agencies, brands and media networks to create, budget and execute domestic & International projects from Brazil to Dubai, Beijing to New York; cross platform experience in Commercial, Short Form, Branded Entertainment, Experiential, Social, Mobile and other Digital platforms.


Producer (new media)
20 Years
Producer (television)
25 Years
Social Media
10 Years


25 Years
25 Years
Sports & Recreation
25 Years


Broadcasting - Ent - Cable (National)
20 Years
Marketing (in-house) - Small to mid-sized corp. cl
15 Years
Advertising agency
10 Years

Total Media Industry Experience

30 Years

Media Client List (# assignments last 2 yrs)

SuperString Theory (1-2), Atmosphere Proximity (6-10), 1stAveMachine (1-2)

Corporate Client List (# assignments last 2 yrs)

Penn Mutual Life Insurance (3-5)

Other Work History

Consultant for variety of Music & Sports properties to develop brand identity, sponsorship activation, content development (broadcast & Digital) and sustainable revenue forecasting

Technical Skills

Video editing of Avid, Final Cut, PowerDirector

Computer Skills

Full Microsoft Office, Working knowledge of developer languages (HTML, HTML5, Java, C++) for project management of web, mobile and other platform applications




Michael Moroney, Chief Creative Technologist, Atmosphere Proximity; Sam Penfield, EP & Partner 1stAveMachine


Webby Nomination, Made by Me, Above the Influence Campaign



When Penn Mutual needed to produce their first National Commercial in the company's 167 years we got the call. I served as Creative Director/Copywriter to work directly with the CEO and create a spot that integrated Rugby, a sport they just become a sponsor of, with the world of Life Insurance.

Digital Campaign

Atmosphere Proximity/BBDO needed a big idea for VISA @ FIFA Draw. What we created was one of the most complex projects I've ever EP. The idea, have 32 fight songs of the World Cup countries sung by a children's choir. In one week we delivered: 1 web video, 8 group videos translated in 8 languages.
The Economist needed a way to communicate to Millennials, I created a platform and then brought on a AD and Copywriter to bring it to life across various digital media. Utilizing JB Smoove and some friends we took over a college campus...


Dubai Tourism needed to promote their newly redesigned website and mobile app, so Atmosphere Proximity sent me to Dubai to work with the client to create a stunning 4k video showcasing the sites new functionality. The Crown Prince was thrilled with the results.


Served as Executive Producer on unique campaign for Above the Influence. First we created a Call to Entry to for teens to send in an idea for an ATI spot. Then we created an animated spot and launched a website, social platform and extended campaign. This is the making of...