James McDonald

PO Box 712 Southport, CT 06890 USA

30 Years Experience

Professional Experience

Big Idea Content Producer, I've worked with agencies, brands and media networks to create, budget and execute domestic & International projects from Brazil to Dubai, Beijing to New York; cross platform experience in Commercial, Short Form, Branded Entertainment, Experiential, Social, Mobile and other Digital platforms.

Expertise

Producer (new media) 20 YearsProducer (television) 25 YearsSocial Media 10 Years

Specialty

Humor 25 YearsEntertainment 25 YearsSports & Recreation 25 Years

Industries

Broadcasting - Ent - Cable (National) 20 YearsMarketing (in-house) - Small to mid-sized corp. cl 15 YearsAdvertising agency 10 Years

Media Client List (# assignments last 2 yrs)

SuperString Theory (1-2)
Atmosphere Proximity (6-10)
1stAveMachine (1-2)

Corporate Client List (# assignments last 2 yrs)

Penn Mutual Life Insurance (3-5)

Awards

Webby Nomination, Made by Me, Above the Influence Campaign

Other Work History

Consultant for variety of Music & Sports properties to develop brand identity, sponsorship activation, content development (broadcast & Digital) and sustainable revenue forecasting

Technical Skills

Video editing of Avid, Final Cut, PowerDirector

Computer Skills

Full Microsoft Office, Working knowledge of developer languages (HTML, HTML5, Java, C++) for project management of web, mobile and other platform applications

Equipment

Laptop

References

Michael Moroney, Chief Creative Technologist, Atmosphere Proximity; Sam Penfield, EP & Partner 1stAveMachine

Commercial

You Play? :30 Spot

(Penn Mutual Life Insurance 2/6/2015)

When Penn Mutual needed to produce their first National Commercial in the company's 167 years we got the call. I served as Creative Director/Copywriter to work directly with the CEO and create a spot that integrated Rugby, a sport they just become a sponsor of, with the world of Life Insurance.

Digital Campaign

Visa Welcome to the World Cup

(Visa FIFA 12/6/2013)

Atmosphere Proximity/BBDO needed a big idea for VISA @ FIFA Draw. What we created was one of the most complex projects I've ever EP. The idea, have 32 fight songs of the World Cup countries sung by a children's choir. In one week we delivered: 1 web video, 8 group videos translated in 8 languages.

Dare 2 Go Deep

(The Economist 11/1/2013)

The Economist needed a way to communicate to Millennials, I created a platform and then brought on a AD and Copywriter to bring it to life across various digital media. Utilizing JB Smoove and some friends we took over a college campus...

Promotional

Dubai Tourism New Website Launch Video

(Dubai Tourism 10/1/2014)

Dubai Tourism needed to promote their newly redesigned website and mobile app, so Atmosphere Proximity sent me to Dubai to work with the client to create a stunning 4k video showcasing the sites new functionality. The Crown Prince was thrilled with the results.

General

Made by Me

(Above the Influence 2/14/2014)

Served as Executive Producer on unique campaign for Above the Influence. First we created a Call to Entry to for teens to send in an idea for an ATI spot. Then we created an animated spot and launched a website, social platform and extended campaign. This is the making of...