Professional Experience
Need impactful messaging that gets your brand to resonate with your target audience? I can help you deliver! With over 15 years in the entertainment, branding, and licensing industries, I craft creative, high-impact, and compelling copy that speaks to your brand and its fans…all on time and on budget. A powerful message in your authentic voice – nice ink indeed! Copywriting | Branding | Licensing | Marketing Materials | Product Descriptions | Digital | Live Events | Children's Entertainment including STEAM Educational Content
Expertise
Copywriter 10 YearsWriter 10 YearsOther, Specify 15 Years
Specialty
Entertainment 15 YearsConsumer Products 15 YearsFamily, Children & Teenagers 10 Years
Industries
Film/entertainment - all 15 YearsMarketing (in-house) - Fortune 1000 corp. clients 10 YearsOther 15 Years
Corporate Client List (# assignments last 2 yrs)
- Mattel (10+)
- rGenerator (10+)
- Madame Alexander (3-5)
Associations
Women in Toys, AvantGuild
Other Work History
Book writer for Fancy Nancy Splendiferous Christmas the Musical, Flight School the Musical, and Twinkle Tames a Dragon the Musical for Vital Theatre. Additional work: http://www.lustikink.com/about-us/cara-lustik/
Computer Skills
Mac and PC, Microsoft Office Suite, Adobe Creative Suite
Equipment
Mac laptop, Dell laptop, digital SLR, printer/scanner
References
http://www.lustikink.com/testimonials/
Branding and Marketing
(Official Webstore 8/1/2015)
Marketing email to promote premium priced limited edition guitars. Click on link for one of my product descriptions promoted in the blast email. Original 3 guitars featuring my copy have sold out. They are currently on their 4th guitar in the series.
(LMCA 1/2/2016)
B2B website. Rewrote and rebranded LMCA's entire website from the home page to the case studies. Created a bold, new, and more relevant story for their online presence with powerful messaging and an authentic voice that was key to their brand.
(Official Webstore 11/1/2015)
Product descriptions for official web store.
(Madame Alexander 3/11/2016)
Copy used for marketing e-mails and landing page for consumer products.
Children including STEAM content
(HIT Entertainment 10/1/2014)
Wrote fun and educational activities for preschool activity pack sent to schools throughout the UK. Created an 8 sentence storybook from a 50-page screenplay.
(Speakaboos 2/15/2014)
Interactive Ebook for Preschool Children
(HIT Entertainment 6/1/2015)
Rewrote Bob the Builder website copy for site relaunch including about, character descriptions, and STEAM activity pages.
(HIT Entertainment 3/1/2016)
Packaging copy for Thomas & Friends DVD including tag lines and EST copy (click on link to see Amazon EST copy).
Live Events
(Vital Theatre 12/15/2014)
Live event script. Wrote the book for Fancy Nancy Splendiferous Christmas the Musical based off the New York Times bestselling picture book by Jane O'Connor and illustrated by Robin Preiss Glasser.
(Vital Theatre 8/1/2015)
Live event script. Wrote the book for Flight School the Musical based off the award winning picture book by Lita Judge.
(HIT Entertainment 6/1/2015)
15-minute interactive stage show at Thomas Land.
(HIT Entertainment 3/11/2014)
Parent tip sheet handout for the Little Big Club vacation at the Hard Rock Hotel featuring Angelina Ballerina and Barney.
