Cara Lustik

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Website: www.lustikink.com
Contact

Professional Experience

Need impactful messaging that gets your brand to resonate with your target audience? I can help you deliver! With over 15 years in the entertainment, branding, and licensing industries, I craft creative, high-impact, and compelling copy that speaks to your brand and its fans…all on time and on budget. A powerful message in your authentic voice – nice ink indeed! Copywriting | Branding | Licensing | Marketing Materials | Product Descriptions | Digital | Live Events | Children's Entertainment including STEAM Educational Content

Expertise

Copywriter
10 Years
Writer
10 Years
Other, Specify
15 Years

Specialty

Entertainment
15 Years
Consumer Products
15 Years
Family, Children & Teenagers
10 Years

Industries


Film/entertainment - all
15 Years
Marketing (in-house) - Fortune 1000 corp. clients
10 Years
Other
15 Years

Total Media Industry Experience

15 Years

Corporate Client List (# assignments last 2 yrs)

Mattel (10+), rGenerator (10+), Madame Alexander (3-5)

Other Work History

Book writer for Fancy Nancy Splendiferous Christmas the Musical, Flight School the Musical, and Twinkle Tames a Dragon the Musical for Vital Theatre. Additional work: http://www.lustikink.com/about-us/cara-lustik/

Computer Skills

Mac and PC, Microsoft Office Suite, Adobe Creative Suite

Equipment

Mac laptop, Dell laptop, digital SLR, printer/scanner

References

http://www.lustikink.com/testimonials/

Associations

Women in Toys, AvantGuild

Showcase

Branding and Marketing

Marketing Email - The Walking Dead
(Official Webstore 8/1/2015)
Marketing email to promote premium priced limited edition guitars. Click on link for one of my product descriptions promoted in the blast email. Original 3 guitars featuring my copy have sold out. They are currently on their 4th guitar in the series.
Marketing B2B Copy
(LMCA 1/2/2016)
B2B website. Rewrote and rebranded LMCA's entire website from the home page to the case studies. Created a bold, new, and more relevant story for their online presence with powerful messaging and an authentic voice that was key to their brand.
Product Description - The Hunger Games
(Official Webstore 11/1/2015)
Product descriptions for official web store.
Consumer Product Marketing
(Madame Alexander 3/11/2016)
Copy used for marketing e-mails and landing page for consumer products.

Children including STEAM content

Preschool Activity Story
(HIT Entertainment 10/1/2014)
Wrote fun and educational activities for preschool activity pack sent to schools throughout the UK. Created an 8 sentence storybook from a 50-page screenplay.
Interactive Ebook for Preschool Children
(Speakaboos 2/15/2014)
Interactive Ebook for Preschool Children
Website Copy
(HIT Entertainment 6/1/2015)
Rewrote Bob the Builder website copy for site relaunch including about, character descriptions, and STEAM activity pages.
Packaging copy
(HIT Entertainment 3/1/2016)
Packaging copy for Thomas & Friends DVD including tag lines and EST copy (click on link to see Amazon EST copy).

Live Events

Fancy Nancy Splendiferous Christmas the Musical
(Vital Theatre 12/15/2014)
Live event script. Wrote the book for Fancy Nancy Splendiferous Christmas the Musical based off the New York Times bestselling picture book by Jane O'Connor and illustrated by Robin Preiss Glasser.
Flight School the Musical
(Vital Theatre 8/1/2015)
Live event script. Wrote the book for Flight School the Musical based off the award winning picture book by Lita Judge.
Thomas Land Edaville stage show
(HIT Entertainment 6/1/2015)
15-minute interactive stage show at Thomas Land.
Little Big Club at Hard Rock Hotels
(HIT Entertainment 3/11/2014)
Parent tip sheet handout for the Little Big Club vacation at the Hard Rock Hotel featuring Angelina Ballerina and Barney.