Caroline Leopold

Philadelphia, PA USA
Contact

Professional Experience

Marketing writer and reporter with expertise on health, medicine, business, science and technology. Writes for web, print, and academic publishing. Comfortable with HTML/CSS, graphic design, and SEO.

Expertise

Copywriter
4 Years
Writer
10 Years
Reporter
3 Years

Specialty

Business (general)
4 Years
Health
10 Years
Medicine
5 Years

Industries


Online/new media
4 Years
Advertising agency
3 Years
Nonprofit
6 Years

Total Media Industry Experience

11 Years

Media Client List (# assignments last 2 yrs)

Significance Magazine (1-2), Student Doctor Network (1-2), Business Insider (1-2), Digital Journal (10+), Valnet, Inc. (10+), MedCity News (6-10)

Corporate Client List (# assignments last 2 yrs)

Nativo Advertising Agency (10+), Cologate-Palmolive (3-5), Benefiber (Novartis) (10+), UCLA / Geffen School of Medicine (6-10)

Other Work History

Fundraising Writer, ActionAIDS (3.5 years), Grant Writer, Children's Crisis Treatment Ctr (2.5 years).

Technical Skills

Web design, image editing (Photoshop), graphic design (Illustrator, InDesign), video editing (Premiere)

Foreign Language Skills

English only

Unions

N/A

Computer Skills

MS Suite, HTML, CSS, JS, Adobe Creative Suite, Salesforce

Equipment

MacBook Air, digital camera, voice recorder, GoPro

Work Permits & Visas

N/A

Associations

AIGA, American Medical Writers Association, Investigative Reporters & Editors

Showcase

Business / Tech Reporting

Story about how Canada entrepreneur resurrected the Sparrow, a three-wheeled car developed by an American company.
Commentary on China's latest economic crisis

Advertorial / Sponsored Content

Holiday campaign to drive online sales of women's fashion, jewelry, and accessories to Nordstrom Rack.