Jay Clark

The script for the 2015 installment of Kitten Week--Tidy Cats' ferociously cute answer to Shark Week--practically wrote itself. Here's the end result.

The goal: To inspire the consumer to rise above the ordinary by providing knowledge that enables them to add a little something unexpected to their routine. The voice: An intuitive best friend with great outside-of-the-box ideas and perfect timing.

The goal: Per Facebook's new parameters for brand pages, create print-ad-quality posts with compelling copy and appealing imagery. The voice: Fun and fresh but with an emphasis on encouraging the consumer to explore the power of shoes outside their comfort zone.

The goal: To infuse a more Twitter-friendly, humorous, conversational style into each post while keeping the focus on shoes. The voice: First-person, Amy Schumer-esque perspective on what it's like at the store after hours.

My second young adult novel. I'll let Jerry Spinelli, author of Stargirl, do the talking: "I have rarely rooted for anyone - fictional or real - more than I rooted for Abram and Juliette. Jay Clark, you just wrote one of my favorite YA books ever. Thank you!"

A funny, tongue-in-chip continuation of Nestle Toll House's popular #FreezerBurn series.

From Booklist: "Jay's smarts, originality, and warmth make the old teen trope of the hot girl(s) falling for the doofus guy actually believable."

The goal: Continue to capitalize on the popularity (domination?) of cats on the internet with funny, that's-SO-my-cat copy and imagery. The voice: Third-person ("Tidy thinks..."), irreverent, and humorous. But never snarky.