Andrew Ciccone

31 Mountain Lane Beacon, NY 12508 USA
http://hudsonvalleypublicrelations.com
20 Years Experience

Professional Experience

Well versed in the fields of content marketing, public relations, search engine marketing and advertising. Extensive experience developing engagement strategies that lead to high impact quality content, including user generated content, blog posts, content series, and videos. • Articulate, creative problem solver • Smart data analysis and insights optimizing outcomes • Improve brand value with memorable multi-media campaigns. • Proven track record building relationships developing creative content initiatives • Strategic planning, placement and negotiations of media • Media intelligence analysis to maximize ROI Specialties: Health Care, Emerging Technologies Not for Profit, Market Research, Brand Identity, Search Engine Marketing

Expertise

Content Editor (online) 10 YearsAccount manager 20 YearsSocial Media 10 Years

Specialty

Consumer Products 5 YearsOther, Specify 10 YearsHealth 5 Years

Industries

Advertising agency 10 YearsOnline/new media 10 YearsPR (in-house) - Small to mid-sized corp. clients 5 Years

Media Client List (# assignments last 2 yrs)

  • Amtrak (3-5)
  • Martinelli Publishing (3-5)
  • Florville Catalyst (3-5)

Corporate Client List (# assignments last 2 yrs)

  • Advanced Podiatry Associates of the Hudson Valley (10+)
  • Access: Supports for Living (3-5)
  • Jena Antonucci, Thoroughbred Horse Racing (6-10)

Associations

PRSA, IABC, Mid Hudson Graphic Arts Association

Other Work History

Grey Advertising

Technical Skills

Final Cut, Adobe, WordPress

Computer Skills

OS 10, Windows, HTML, Word, Excell, PhotoShop

Equipment

Nikon DSLR Camera, iMac, iPad, iPhone

References

Upon Request

General

Press Release, Background Checks
(Nexgen Protection Services 5/30/2015)
Press Release announcing new background check services for a private investigations service. Content is optimized with imagery that engages the reader while placing the release in channels that will maximize reach and engagement.
Rebranding
(Advanced Podiatry Associates of the Hudson Valley 3/5/2014)
Group of podiatrists rebranded their practice with a new name and brand identity. The parameters of the assignment required a foot to be the primary image. Color and font selection convey a progressive, professional identity that is modern or high tech.
New Treatment for Chronic Foot Pain
(Advanced Podiatry Associates of the Hudson Valley 4/15/2015)
Newspaper and Magazine Print Advertising Campaign targeting adults 50 plus. Brand message uses everyday people enjoying life. Simple, clear copy effectively communicating the symptoms associated with foot pain.
Web Development
(Jena Antonucci 3/15/2014)
Website developed for a thoroughbred horse trainer. Imagery selected conveys the competitive sport of horse racing through impactful images of horses pounding on the track, kicking up dirt with colorful silkies on the jockeys. Relationships nurtured with the press and leading authorities.
Chronic Foot Pain 30 Second Spot
(Advanced Podiatry Associates of the Hudson Valley 6/10/2014)
Cable TV campaign targeting adults 50 plus. The contact information and practice's brand identity shown throughout the spot in order to call or visit online. Imagery selected to portray everyday people suffering from fibromyalgia, neuropathy and diabetes.
Foot Pain Ruining Your Golf Swing
(Advanced Podiatry Associates of the Hudson Valley 3/13/2015)
Press Release targeting adults 50 plus who are active and suffer from poor circulation and or routine injuries from outdoor activities such as golf. Content is created in a conversational tone to engage the reader and move to visit the website or call for an appointment with a podiatrist.
Wrongly Accused of Assault
(Nexgen Protection Services 4/29/2015)
Case study for a private investigations firm. The narrative is written in an engaging outline that provides facts and testimonies that draw the reader in. The post is optimized internally then distributed via social bookmarking platforms to maximize the exposure extending reach.