Andrew Ciccone

31 Mountain Lane Beacon, NY 12508 USA

Professional Experience

Well versed in the fields of content marketing, public relations, search engine marketing and advertising. Extensive experience developing engagement strategies that lead to high impact quality content, including user generated content, blog posts, content series, and videos. • Articulate, creative problem solver • Smart data analysis and insights optimizing outcomes • Improve brand value with memorable multi-media campaigns. • Proven track record building relationships developing creative content initiatives • Strategic planning, placement and negotiations of media • Media intelligence analysis to maximize ROI Specialties: Health Care, Emerging Technologies Not for Profit, Market Research, Brand Identity, Search Engine Marketing


Content Editor (online)
10 Years
Account manager
20 Years
Social Media
10 Years


Consumer Products
5 Years
Other, Specify
10 Years
5 Years


Advertising agency
10 Years
Online/new media
10 Years
PR (in-house) - Small to mid-sized corp. clients
5 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Amtrak (3-5), Martinelli Publishing (3-5), Florville Catalyst (3-5)

Corporate Client List (# assignments last 2 yrs)

Advanced Podiatry Associates of the Hudson Valley (10+), Access: Supports for Living (3-5), Jena Antonucci, Thoroughbred Horse Racing (6-10)

Other Work History

Grey Advertising

Technical Skills

Final Cut, Adobe, WordPress

Computer Skills

OS 10, Windows, HTML, Word, Excell, PhotoShop


Nikon DSLR Camera, iMac, iPad, iPhone


Upon Request


PRSA, IABC, Mid Hudson Graphic Arts Association



Press Release announcing new background check services for a private investigations service. Content is optimized with imagery that engages the reader while placing the release in channels that will maximize reach and engagement.
Group of podiatrists rebranded their practice with a new name and brand identity. The parameters of the assignment required a foot to be the primary image. Color and font selection convey a progressive, professional identity that is modern or high tech.
Newspaper and Magazine Print Advertising Campaign targeting adults 50 plus. Brand message uses everyday people enjoying life. Simple, clear copy effectively communicating the symptoms associated with foot pain.
Website developed for a thoroughbred horse trainer. Imagery selected conveys the competitive sport of horse racing through impactful images of horses pounding on the track, kicking up dirt with colorful silkies on the jockeys. Relationships nurtured with the press and leading authorities.
Cable TV campaign targeting adults 50 plus. The contact information and practice's brand identity shown throughout the spot in order to call or visit online. Imagery selected to portray everyday people suffering from fibromyalgia, neuropathy and diabetes.
Press Release targeting adults 50 plus who are active and suffer from poor circulation and or routine injuries from outdoor activities such as golf. Content is created in a conversational tone to engage the reader and move to visit the website or call for an appointment with a podiatrist.
Case study for a private investigations firm. The narrative is written in an engaging outline that provides facts and testimonies that draw the reader in. The post is optimized internally then distributed via social bookmarking platforms to maximize the exposure extending reach.