LG

Lucia Goode

New York, NJ USA
15 Years Experience

Professional Experience

Deadline-loving, results-producing Digital Marketing & Production Professional with proven record of steering a digital product from concept to execution in support of business goals and strategic marketing programs. Solid leadership skills; able to guide top-performing marketing teams; adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts.

Expertise

Content Editor (online) 9 YearsCopywriter 8 YearsWeb Developer 5 Years

Specialty

Entertainment 12 YearsLifestyle 7 YearsBeauty 3 Years

Industries

Online/new media 10 YearsOnline/new media 5 YearsOther 5 Years

Media Client List (# assignments last 2 yrs)

  • Columbia Records (10+)
  • Music World Entertainment (6-10)
  • Mauldin Brand Agency (1-2)

Corporate Client List (# assignments last 2 yrs)

  • Magnetic Media Online (6-10)
  • Upspring PR (3-5)
  • Cody, Inc. (1-2)

Other Work History

WEB BUSINESS PARTNER, 2008 - PANASONIC NORTH AMERICA Manage and oversee the Business Relationship for Consumer Electronics web sites. Scope, define, and lead the implementation of online projects through to production launch and post-launch assessment, based on requirements defined by the Business. RESULTS: Successful launch of micro site in support of the 09 product launch http://www.panasonic.com/CES2009, http://www.panasonic.com/apps/match-maker/index.asp?#/televisions/everything; reconciliation of $2.5M ad spend to measure effectiveness by clicks and conversion rates; effectively managed syndication of guided-selling tool - http://reviews.cnet.com/showcase/Panasonic-Viera/

Technical Skills

Wordpress specialist, can offer opportunity of saving cost by using pre-designed Wordpress framework to launch a site. If more custom work is required, I can negotiate the cost of the work into my pricing.

Computer Skills

Wordpress, Woo Commerce, MS Suite, Windows 7, Wordpress, Photoshop, Dreamweaver, FrontPage, Lyris, Constant Contact, Archipelago, HTML, XML, PHP, Flash, Google Analytics, WebTrends, comScore, Compete, Quantcast, Alexa, Channel Intelligence, Core Metrics

General

Fragrance Launch
(Coty, Inc. 11/1/2010)
Opportunity: Development for Beyonce Heat Rush? EPK Develop an Electronic Press Kit in support of launching the second fragrance from Beyoncé and Coty, Inc.