Professional Experience
Deadline-loving, results-producing Digital Marketing & Production Professional with proven record of steering a digital product from concept to execution in support of business goals and strategic marketing programs. Solid leadership skills; able to guide top-performing marketing teams; adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts.
Expertise
Content Editor (online)
9 Years
Copywriter
8 Years
Web Developer
5 Years
Specialty
Entertainment
12 Years
Lifestyle
7 Years
Beauty
3 Years
Industries
Online/new media
10 Years
Online/new media
5 Years
Other
5 Years
Total Media Industry Experience
15 Years
Media Client List (# assignments last 2 yrs)
Columbia Records (10+), Music World Entertainment (6-10), Mauldin Brand Agency (1-2)
Corporate Client List (# assignments last 2 yrs)
Magnetic Media Online (6-10), Upspring PR (3-5), Cody, Inc. (1-2)
Other Work History
WEB BUSINESS PARTNER, 2008 - PANASONIC NORTH AMERICA
Manage and oversee the Business Relationship for Consumer Electronics web sites. Scope, define, and lead the implementation of online projects through to production launch and post-launch assessment, based on requirements defined by the Business.
RESULTS: Successful launch of micro site in support of the 09 product launch http://www.panasonic.com/CES2009, http://www.panasonic.com/apps/match-maker/index.asp?#/televisions/everything; reconciliation of $2.5M ad spend to measure effectiveness by clicks and conversion rates; effectively managed syndication of guided-selling tool - http://reviews.cnet.com/showcase/Panasonic-Viera/
Technical Skills
Wordpress specialist, can offer opportunity of saving cost by using pre-designed Wordpress framework to launch a site. If more custom work is required, I can negotiate the cost of the work into my pricing.
Computer Skills
Wordpress, Woo Commerce, MS Suite, Windows 7, Wordpress, Photoshop, Dreamweaver, FrontPage, Lyris, Constant Contact, Archipelago, HTML, XML, PHP, Flash, Google Analytics, WebTrends, comScore, Compete, Quantcast, Alexa, Channel Intelligence, Core Metrics