Ericka Regine Moore
Newark, NJ
USA
9 Years Experience
Professional Experience
Creative marketing professional with over 8 years of hands-on entrepreneurial and agency experience. Special talent for building effective awareness campaigns for entertainment and lifestyle consumer brands using digital, social and experiential strategies. Best known to ideate innovative concepts and tactical promotional calendars for each team she commits to. An ability to consistently provide fresh perspective and seasoned expertise while developing branding strategies that garner mid- top tier press and hyper- targeted memorable audience experiences. Extensive experience communicating with vendors and media. Well versed in managing, directing, and educating large teams promotional teams on brand attributes and goals. Currently advising the developing Fashion Marketing program at Rutgers University, Newark NJ.
Expertise
Account manager 6 YearsOther, Specify 8 YearsSocial Media 5 Years
Specialty
Fashion 10 YearsLifestyle 6 YearsEntertainment 7 Years
Industries
Marketing (firm) - Small to mid-sized corp. cl 4 YearsMarketing (in-house) - Fortune 1000 corp. clients 7 YearsPR (in-house) - Small to mid-sized corp. clients 5 Years
Media Client List (# assignments last 2 yrs)
- Bevy Smith - Bravo Fashion Queens (3-5)
- Char Glover- Project Runway (3-5)
- Enrique Iglesias - Musician (3-5)
- Emil Wilbekin- Fashion Commentator (3-5)
Corporate Client List (# assignments last 2 yrs)
- Universal Records (3-5)
- Johnson & Johnson (6-10)
- Nestle (3-5)
- H&M (1-2)
- Capitol Records (3-5)