Alicia Landrio

1904 Pointe View Dr Mars, PA 16046
Contact

Professional Experience

Experienced Chief Operating Officer with a demonstrated history of working in the writing and editing industry. Skilled in Microsoft Word, Sales, Customer Relationship Management (CRM), Web Design, and Magazine Writing. Strong operations professional with a Bachelor's degree focused in Fashion Merchandising from Kent State University. I have held several positions as a freelance writer for online, print, and third-party marketing companies. Topics are diverse, including, but not limited to, fashion and lifestyle, luxury real estate and architecture, rewrite articles for legal websites, fitness, and economics. Further experience also includes SEO management, web design and maintenance, customer relations, product knowledge, and professional business solutions. Projects include: creating title tag and body content/descriptions for category level pages, updating meta, title tag, and linking, creating two articles for a footwear brand’s national marketing campaign, and rewrite articles for a legal website.

Expertise

Writer
10 Years
Copywriter
3 Years
Copy Editor
2 Years

Specialty

Consumer Products
2 Years
Fashion
5 Years
Lifestyle
4 Years

Industries


Magazine - Large Consumer/National magazines
Magazine - Local/Regional magazines
3 Years
Marketing (firm) - Fortune 1000 corp. clients
2 Years

Total Media Industry Experience

10 Years

Media Client List (# assignments last 2 yrs)

BNP Media, Engineering News Record (3-5), CopyPress (10+), Maniac Magazine (1-2), Pittsburgh City Paper (1-2), Exclusively Fashion Magazine (1-2)

Corporate Client List (# assignments last 2 yrs)

HSN.com (10+), Upcounsel.com (10+), Russells Justins Boots Campaign (1-2)

Other Work History

Chief Operations Officer / CVL Gunworks, LLC November 2016 - Present Design and implement business operations by establishing polices that promote the company’s culture and vison. Create and maintain company website as well as Etsy account, SEO management, client and customer relations, create and implement marketing campaigns, design all business solutions, and inventory management.

Technical Skills

Adaptability, research and time management, SEO, Copy Editing, Copy Writing, Digital Media, Drafting, Editing, Establishing Tone, Formatting, Grammar, Journalist Ethics, Language, Media, Microsoft Office, Proofreading, Revising, Spelling, Structure, Style, Punctuation, Strong Vocabulary, Devise Structure, AP Style

Foreign Language Skills

n/a

Computer Skills

Microsoft Office, Spreadsheets, Powerpoint, Email, Web and Social Media skills, SEO, Graphic Design, Writing, Research, etc

Equipment

Intel Core i5, Windows 10, Microsoft Office, Wifi, My Grammarly, Capitalize My Title, Copyscape, Dictionary/Thesaurus, Printer/Copier, Word Counter

References

Jeffrey Yoders Editor, ENR Midwest and Associate Technology Editor Chicago, IL BNP Media 773-703-4001 Courtni Casanova Project Manager CopyPress ccasanova@copypress.com Caroline Morris Project Manager CopyPress cmorris@steelcast.com Natalie Marko Head of Pan Asia Core Sales and Head of Pan Asia Client Management for Citi Singapore +65 9711 8044

Showcase

ENR Midwest 2018 Best Projects

Landscape/Urban Development: Nicollet Mall Redesign and Reconstruction
(ENR Midwest / 2018 Best Projects 11/20/2018)
Nicollet Mall, a 12-block stretch of entertainment, transportation, office and pedestrian activity in downtown Minneapolis received a $50-million update in 2017. Architect James Corner Field Operations designed a pedestrian-friendly environment that actively engages each block on the mall.
Green Project: Sunset Ridge School
(ENR Midwest / 2018 Best Projects 11/20/2018)
Sunset Ridge School District 29 replaced its 85-year-old building with a 73,890-sq-ft collaborative, interactive and technology-based learning environment.
Green Projects: Messer Construction Co. Corporate Support Office
(ENR Midwest / 2018 Best Projects 11/20/2018)
Messer Construction Co. built its corporate support office in Cincinnati because its current headquarters lacked space for future growth.
Interior Design/Tenant Improvement: Mead Johnson Nutrition Headquarters
(ENR Midwest / 2018 Best Projects 11/20/2018)
To satisfy Mead Johnson's younger and older workers, Partners by Design delivered a plan that includes a 1.5-acre public park and a 5,000-sq-ft fitness center.
Health Care: Fred & Pamela Buffett Cancer Center
(ENR Midwest / 2018 Best Projects 11/20/2018)
The Fred & Pamela Buffett Cancer Center was designed to house all cancer-related functions of the University of Nebraska Medical Center in one facility.

Maniac Magazine Article

Piatt Properties in the Heart of Pittsburgh
(Maniac Magazine 3/1/2013)
Freelance article showcasing recent innovations and extravagant property ventures developed by an established investment company. The company's decision to add luxury real estate to their massive portfolio resulted in a cultural shift that catered to a younger, professional market. Interviewed employees of the company's properties, their residents, as well as top-level executives from the parent company.

Pittsburgh City Paper

Indie Fashion Designers Go Pop-up in Lawrenceville
(Pittsburgh City Paper 5/23/2012)
Freelance article promoting Pittsburgh’s first pop up shop. Interviewed local fashion designers who teamed up to create the event.

Exclusively Fashion Magazine

Economy Squashes High Fashion
(Exclusively Fashion Magazine 4/1/2009)
Freelance article covering the effect of the financial crisis of 2008 had on the fashion industry and consumer behavior.
Fashion Stats
(Exclusively Fashion Magazine 6/1/2009)
Freelance article that looked beyond the "glamorous" lifestyle of working in the fashion industry and provides research on topics such as salaries, work hours, travel, and competition.

CVL Gunworks, LLC

Company Website
(CVL Gunworks, LLC 11/1/2016)
Design and implement business operations by establishing polices that promote the company’s culture and vison. Create and maintain company website as well as Etsy account, SEO management, client and customer relations, create and implement marketing campaigns, design all business solutions, and inventory management.

CopyPress: Russells Justins Boots Campaign

How to Style Your Favorite Casual Fashion Items for the Office
(CopyPress: Russells Justins Boots Campaign 5/23/2018)
“Dress for the job you want, not the job you have.” True, but dressing for work can be challenging. Whether it’s your attitude, the weather, or how many tacos you had last night, it’s fair to say that everyone has one major goal when getting dressed in the morning: comfort. So, ladies, how do we find a way to bring our favorite casual pieces to the office?
Beyond Jeans: 9 Feminine Ways to Style Your Favorite Boots
(CopyPress: Russells Justin Boots Campaign 5/23/2018)
Styling this year's trendiest footwear can be tricky. We may be purchasing the latest boot craze, but we aren't always sure what to do with it. As a result, the dynamic duo, jeans and boots, turns into an almost daily routine. A reoccurring theme in fashion this season is that boots can be worn with almost anything. Just pay attention to hemlines. Offers unique ways to style boots.

CopyPress: HSN Product/Category Descriptions

Add Versatility to Your Wardrobe With Slinky Brand Red Tunics Sets
(CopyPress: HSN Product/Category Descriptions 8/23/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Create Feminine Silhouettes With Diane Gilman Pencil Skirts
(CopyPress: HSN Product/Category Descriptions 9/5/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Add Volume to Your Wardrobe With Slinky® Brand Palazzo Pants
(CopyPress: HSN 9/5/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Stock Your Closet With Nearly Nude Leggings
(CopyPress: HSN 9/5/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Expand Your Athleisure Wear Style With Rhonda Shear Leggings
(CopyPress: HSN 9/5/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Enhance Your Wardrobe With IMAN Cropped Pants
(CopyPress: HSN 9/5/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Create an Elegant, Sophisticated Home Office With White Printers
(CopyPress: HSN 10/4/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Dare to Shine With Cubic Zirconia Bracelets
(CopyPress: HSN 10/4/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Step Up Your Photography Game With a High-Tech Black DSLR Camera
(CopyPress: HSN 10/4/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Step-Up Your Jewelry Collection With Timeless Black Diamond Necklaces
(CopyPress: HSN 10/4/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Create a Signature Style With Classic Pearl Earrings
(CopyPress: HSN 10/4/2018)
Wrote a 250 word description of the product using keywords, internal links, and SEO. Wrote unique meta content under 50 characters. Create content for hundreds of clients, convert traffic into sales, and ensure the clients’ content marketing efforts are conquered. Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
Make a Statement in Versatile Cubic Zirconia Earrings
(CopyPress: HSN 10/4/2018)
Brighten Up Your Wardrobe With a Handcrafted Turquoise Chic Bracelet
(CopyPress: HSN 12/3/2018)
Meta Data Example: When you want to add style and elegance to your outfit, shop for a turquoise chic bracelet on HSN today and find your next statement piece. Sign up for HSN emails to receive daily specials, 15 percent off, and FlexPay options on eligible items.

CopyPress: UpCounsel Legal Rewrites

Delaware Small Business Start-up Guide and Resource Book
(CopyPress: UpCounsel Legal Rewrites 1/9/2019)
The goal of the legal rewrites is to inform the general public on topics using simple terms rather than complex legal jargon.
1099 Status Requirements: Everything You Need To Know
(HSN: Upcounsel 8/1/2018)
Upcounsel rewrite projects focused on translating complex, legal terminology and creating clear, easy to read content.

General

Make a Statement in Versatile Cubic Zirconia Earrings
(CopyPress: HSN 10/4/2018)