Andrew Kaplan

72-10 112th St. Apt. 4K Forest Hills, NY 11375
30 Years Experience

Professional Experience

Freelance writer, editor and market researcher with 20+ years writing for trade magazines, websites, and newspapers. Recent clients have included PepsiCo, Seven Fifty Daily and Packaged Facts (MarketResearch.com). Most of my recent experience has been business writing, covering the food and beverage industries, but I have also been a technology writer and have worked as a general assignment reporter for The New Jersey Herald and as a freelance writer for The New York Times. For most recent samples of my work, please see this page: https://daily.sevenfifty.com/author/andrew-kaplan/

Expertise

Writer 25 YearsEditor 25 YearsResearcher 2 Years

Specialty

Food 20 YearsBusiness (general) 20 YearsConsumer Products 20 Years

Industries

Magazine - Trade magazines/publications (B2B) 20 YearsNewspaper - Local/Regional 7 YearsOnline/new media 15 Years

Media Client List (# assignments last 2 yrs)

  • SevenFifty Daily (6-10)
  • Packaged Facts (1-2)

Corporate Client List (# assignments last 2 yrs)

  • PepsiCo (10+)
  • ABI Marketing Public Relations (10+)

Other Work History

Beverage World magazine managing editor for 14 years

General

Lining Up for That Next Vintage
(SevenFifty Daily 9/27/2017)
Can the wine industry replicate the “limited edition” excitement that’s helped propel the craft beer movement?
The Rise of Ready-to-Drink Cocktails
(SevenFifty Daily 12/7/2017)
Canned and bottled cocktails are transforming the category’s reputation—and emphasizing craft as much as convenience
Why More Wine Importers Are Adding Spirits Arms
(SevenFifty Daily 1/22/2018)
Many are expanding the footprint of their portfolios to keep up with a changing industry
Should Wine Labels List Ingredients?
(SevenFifty Daily 11/21/2017)
Wine industry experts weigh in on whether wine labels should be more transparent, revealing when common additives are used