Professional Experience
Based in the Washington DC area, I am a former television and radio reporter, working currently as a freelance journalist and 21st Century Media Strategist. I specialize in Social Media Journalism, Pitch and Press Release Angle Development and Strategic Communications Consulting working with businesses and corporations to create a strong 21st Century footprint. I have been in the industry for more than 25 years.
My philosophy: It all comes down telling a good story...
Whether you are at a cocktail party, on a ski lift with a stranger, in a business meeting or trying to sell something, it all comes down to telling a good story. That's because the trite phrase, "communication is key," is always true. The cornerstone of any strategic communications campaign -- whether digital, traditional or a combination of both -- is your story complete with well-defined messaging, great content and an interesting angle. That's why, no matter the tools or venue -- press releases/pitches, collateral, websites, advertor
Expertise
Writer 30 YearsSocial Media 5 YearsCopywriter 5 Years
Specialty
Lifestyle 30 YearsWomen's Issues 26 YearsScience 5 Years
Industries
Marketing (firm) - Small to mid-sized corp. cl 5 YearsPR (firm) - Small to mid-sized corp. clients 15 YearsPr/marketing - all 20 Years
Media Client List (# assignments last 2 yrs)
- Washington Post (10+)
Corporate Client List (# assignments last 2 yrs)
- Prestipino Dental Group (10+)