Cathy Vandewater

Brooklyn, NY USA
Website: http://www.linkedin.com/in/cathyvandewater/

Professional Experience

Skilled, consistent, and professional web writer/editor with the ability to breathe life into SEO-driving copy for web as well as get the facts straight for a print story. Credits include Huffpo, Time Out NY, amNY, XO Jane, cnbc.com, POZ Magazine, Vault.com, Teach.com, and many corporate clients.

Expertise

Content Editor (online)
6 Years
Writer
8 Years

Specialty

Education
1 Year
Fitness
3 Years
Other, Specify
4 Years

Industries


Magazine - Large Consumer/National magazines
1 Year
Online/new media
6 Years
Marketing (in-house) - Small to mid-sized corp. cl
1 Year

Total Media Industry Experience

8 Years

Media Client List (# assignments last 2 yrs)

Vault (10+)

Corporate Client List (# assignments last 2 yrs)

2U (10+)

Other Work History

Much of my writing and editing work has been full time as Content Strategist at 2U (following freelance work) and as Associate Content Producer at Vault.com (following an internship). I've also had editorial internships at Time Out NY, Smart + Strong Publishing, Shopwiki.com, and Gotham Writer's workshop.

Technical Skills

HTML, CMS, tracking/analytics proficiency

Computer Skills

CMS (Wordpress, Maxwell, Umbraco, Jira, and others), Google Analytics (and other traffic/reach measuring tools), Newsletter tools (MailChimp, Buzzstream, Survey Monkey), SEO best practices, and the usual suspects at any office (Word, Excel, Google Docs)

Equipment

Laptop, audio recorder

References

Phil Stott, Vault.com

Showcase

Teaching/Education

Lessons in Lock-Up: What It's Really Like to Teach in Prison
(Teach.com 7/24/2014)
An interview with a teacher at a federal prison for Teach.com.
10 Coursera Classes to Boost Your Teaching Skills
(Teach.com 8/21/2014)
Easy guide for free online courses teachers can take for professional development. This one got record-breaking traffic when posted on Teach.com's social media pages.

Career and Job Search

Better Interview Skills? There's an App for That!
(Vault.com 12/19/2013)
An app that helps you adjust your personality for the person you're talking with may have unique benefits for your job search.
Women: For Greater Productivity, Lean Away--From the Mirror
(Vault.com 2/18/2014)
A look at the career (and life) setbacks that come with our high appearance standards for women.

Public Service

Why Obama's "Between Two Ferns" Campaign Was a Ridiculous Success
(Online MPA Degrees 4/2/2014)
A look at the popular marketing technique of "native advertising"--and how nonprofits can take advantage of its low-budget, high-reach effects.
Autism Advocacy: Groups Striving for Awareness, Research, and a Cure
(Online MPA Degrees 4/21/2014)
As part of an outreach strategy (getting the nonprofits we mentioned to share our content!) this is a write-up of popular Autism organizations for its awareness month.