Ralph Allora

Seattle, WA USA
Website: alloracomm.com
Contact

Professional Experience

Looking for high-quality brand messaging and sponsored content that truly resonates with your audience? Ralph Allora has done it all on behalf of acclaimed brands. His work has appeared in Architectural Digest, Advertising Age, Departures, Esquire, Forbes, The Wall Street Journal, and more. He’s crafted compelling stories for brands including Acura, Brooks Brothers, Canon, Heineken Light, Infiniti, Land Rover, Michelin, Montblanc, NetJets and Toyota. He’s also the author of Winning Sales Letters From Prospect to Close (McGraw-Hill), a practical guide for better sales communications.

Expertise

Copywriter
30 Years
Copy Editor
30 Years
Writer
30 Years

Specialty

Technology
30 Years
Travel
30 Years
Automotive
30 Years

Industries


Magazine - Large Consumer/National magazines
30 Years
Online/new media
23 Years
Advertising agency
5 Years

Total Media Industry Experience

30 Years

Media Client List (# assignments last 2 yrs)

Wall Street Journal (6-10), Meredith (10+)

Corporate Client List (# assignments last 2 yrs)

Wunderman Thompson (1-2), Kinzie Marketing (10+)

Other Work History

Author, Winning Sales Letters From Prospect to Close (McGraw-Hill); Co-founder, Co-Principal, TRAY Creative; Creative Services Director, Cargo Magazine, Conde Nast Publications; Group Marketing Director, Motor Trend and Automobile Magazine; Promotion Director, Esquire Magazine; Project Manager, Special Sections and Programs, Forbes Magazine; Senior Promotional Writer, U.S. News & World Report

Computer Skills

Word, Excel, PowerPoint, Mac Pages/Keynote, WordPress

References

Available upon request

Awards

At Automobile Magazine, oversaw development of Chrysler-sponsored promotion for college market, which won an International Automotive Media Award (Gold) for Best Multimedia Concept

Showcase

Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach…

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2. You Find Inspiration in Anything Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find…

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Samples

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General