Colleen de Bellefonds

colleendebellefonds.com
10 Years Experience

Professional Experience

I'm a strategic, results-oriented digital writer, editor & content strategist with over 10 years experience. My work has regularly appeared in WhatToExpect.com, Women's Health, WebMD, Healthgrades.com, Daily Burn, Biography.com, History.com, CleanPlates.com, Prevention.com, Livestrong, What's Good by Vitamin Shoppe, Oscar Healthcare, MensHealth.com, The Knot, The Bump, The Nest, Zink and Clarins.com. I help brands tell their stories and reach consumers with the content that matters to them most, working with clients to create content plans that meet their budgets and goals. I know what it takes to create unique digital content that wins at SEO and social while informing and delighting readers.

Expertise

Editor 7 YearsReporter 7 YearsContent Editor (online) 10 Years

Specialty

Health 7 YearsWomen's Issues 10 Years

Industries

Online/new media 10 YearsPr/marketing - all 10 YearsMagazine - Large Consumer/National magazines 4 Years

Media Client List (# assignments last 2 yrs)

  • Women's Health (10+)
  • What To Expect (10+)
  • WebMD (6-10)
  • Daily Burn (3-5)
  • Healthgrades (10+)
  • Livestrong (3-5)

Corporate Client List (# assignments last 2 yrs)

  • Freenome (6-10)
  • ACOG (6-10)

Other Work History

I began my career at a strategic communications firm, where my pitches helped clients secure coverage in the AP, NPR, Reuters, BBC, WSJ and Forbes. I was then the assistant to the co-founder of XO Group, where I got an inside view of what makes a successful digital content company tick as I wrote content for The Knot, The Nest and The Bump. From there, I was a digital editor for the content marketing company Studio One Networks, where I conceptualized editorially-driven websites and syndicated content for healthcare clients including Similac, Oral B, Puffs and Pampers. In this role I managed a team of freelancers while collaborating with brands to create branded content that resonated with readers. As senior editor at What To Expect, I helped bring this internationally-renowned brand to an audience of young, digitally-savvy moms. While on staff I recruited and coached all of our freelance health writers and managed the edit calendar and budget. I assigned all health news and core evergreen content, fro

Foreign Language Skills

French, fluent