Professional Experience
Marketing Executive: 15+ years of experience in brand positioning, sales management, strategic planning, media planning/buying and advertising. Expertise in digital, mobile and social media marketing, SEM, SEO and analytics (Omniture SiteCatalyst).
Expertise
Publisher
3 Years
Sales Manager/Exec.
7 Years
Other, Specify
8 Years
Specialty
Fashion
4 Years
Fitness
4 Years
Beauty
12 Years
Industries
Academia Teaching
5 Years
Advertising agency
8 Years
Magazine - Large Consumer/National magazines
10 Years
Total Media Industry Experience
18 Years
Corporate Client List (# assignments last 2 yrs)
Conde Nast (1-2), Hearst (1-2)
Other Work History
Publisher of Selecciones Magazine, Associate Publisher of Golf For Women Magazine, Ad Director of Fitness Magazine, Eastern Ad Director of Elle Magazine, Fashion Director of W Magazine, Associate Media Director at Universal McCann (Account: L'Oreal)
Technical Skills
Media Planning and buying; financial analysis; web analytics, web-site launch media strategy development
Computer Skills
Windows XP/Vista (proficient in Word, Excel, PowerPoint); well-versed in Omniture SiteCatalyst; Google Adwords Qualified Professional
Equipment
laptop
Work Permits & Visas
I am available to work anywhere in the U.S.
References
available on request
Associations
CEW
