Professional Experience
Storytelling training, teaching companies, agencies and organizations nationwide how to tell their stories to the world, through dynamic presentation and hands-on practice in an interactive workshop.
Media spokesperson training, teaching companies, agencies and organizations nationwide how to develop best practices for media coverage, including interview techniques, message development and media outreach.
25 years experience as a journalist. I've written for the Los Angeles Times, Entertainment Weekly and National Lampoon. I've conducted media spokesperson and storytelling training for the California Dept. of Public Health and the Centers for Disease Control and Prevention.
Expertise
Copywriter
25 Years
Reporter
25 Years
Other, Specify
10 Years
Specialty
Arts & Humanities
25 Years
Other, Specify
10 Years
Health
15 Years
Industries
Broadcasting - News - TV (Local)
10 Years
Newspaper - Local/Regional
22 Years
PR (in-house) - Small to mid-sized corp. clients
10 Years
Total Media Industry Experience
25 Years
Media Client List (# assignments last 2 yrs)
Entertainment Weekly (10+), Los Angeles Times (10+)
Corporate Client List (# assignments last 2 yrs)
University of California (10+), California Dept. of Public Health (3-5), Centers for Disease Control and Prevention (6-10)
Other Work History
Film, music, theater, dining, arts, travel, health, business reporter and critic, North County Times, San Diego, 20 years. Storytelling and media spokesperson training 10 years.
Humor columnist, news, homes, real estate, health, education, legal reporter for daily newspapers, 20 years
Home-entertainment reporter and critic, Home Media Retailing, 6 years
I write marketing materials for small and large corporate clients, including press releases, Web copy, brochures, direct mail, speeches, etc. Clients include everything from major universities to small businesses.
My freelance work has appeared in Entertainment Weekly, Movieline, Los Angeles Times, Orange County Register, National Lampoon, MTV.com, Military.com, PRWeek, USAE News.
Equipment
Audio recorder, digital camera