debbie koenig

Brooklyn, NY USA
22 Years Experience

Professional Experience

Smart, clean, lively prose: That's what I deliver, with specialties in food writing, parenting, diet and fitness, and copywriting. Whether it's an article about canned tuna, a parenting piece about life with a newborn, a feature about how blogging can save your diet, or a reading group guide for the latest bestseller, I always find a new insight, an illuminating angle. I've been writing for more than 20 years, projects as varied as restaurant reviews, 1200-word features, and catalogs, and I've never missed a deadline. Credits include American Baby, Parents, Fitness, WeightWatchers.com, and Natural Health.

Expertise

Copywriter 22 YearsPromotions 15 YearsWriter 7 Years

Specialty

Books & Literature 22 YearsFamily, Children & Teenagers 3 YearsFood 5 Years

Industries

Book Publishing Consumer 22 YearsMagazine - Large Consumer/National magazines 5 YearsNewsletter - Trade 5 Years

Media Client List (# assignments last 2 yrs)

  • WeightWatchers.com (10+)
  • Parents (1-2)
  • American Baby (1-2)
  • Natural Health (1-2)

Corporate Client List (# assignments last 2 yrs)

  • Virgin (1-2)
  • Hyperion (10+)
  • Dutton (10+)
  • Knopf (10+)
  • Crown (10+)
  • Wiley (10+)

Associations

American Society of Journalists and Authors

Other Work History

I spent 15 years in Advertising & Promotion at major book publishers. When I left corporate life in 2002 I was VP, Executive Director of Ad/Promo at The Crown Publishing Group.

Food, Fitness, and Parenting Writing

A diary of my first week home with my son, Harry.
I may have used an epidural myself, but that doesn't mean I can't research and write about natural childbirth...
How writing a blog helped several women stick to their diet programs.
This link will take you to all the work I've done for WeightWatchers.com over the last few years, more than a dozen pieces on everything from navigating the gym to what to do with a whole chicken.

Copywriting Samples

Three times a year for the last four years, I write Hyperion's entire catalog.
Three times a year, I write all the copy for the Dutton section of this catalog.
I write reading group guides regularly--here's the one I did for Stieg Larsson's bestselling novel.