debbie koenig

Brooklyn, NY USA
Contact

Professional Experience

Smart, clean, lively prose: That's what I deliver, with specialties in food writing, parenting, diet and fitness, and copywriting. Whether it's an article about canned tuna, a parenting piece about life with a newborn, a feature about how blogging can save your diet, or a reading group guide for the latest bestseller, I always find a new insight, an illuminating angle. I've been writing for more than 20 years, projects as varied as restaurant reviews, 1200-word features, and catalogs, and I've never missed a deadline. Credits include American Baby, Parents, Fitness, WeightWatchers.com, and Natural Health.

Expertise

Copywriter
22 Years
Promotions
15 Years
Writer
7 Years

Specialty

Books & Literature
22 Years
Family, Children & Teenagers
3 Years
Food
5 Years

Industries


Book Publishing Consumer
22 Years
Magazine - Large Consumer/National magazines
5 Years
Newsletter - Trade
5 Years

Total Media Industry Experience

22 Years

Media Client List (# assignments last 2 yrs)

WeightWatchers.com (10+), Parents (1-2), American Baby (1-2), Natural Health (1-2)

Corporate Client List (# assignments last 2 yrs)

Virgin (1-2), Hyperion (10+), Dutton (10+), Knopf (10+), Crown (10+), Wiley (10+)

Other Work History

I spent 15 years in Advertising & Promotion at major book publishers. When I left corporate life in 2002 I was VP, Executive Director of Ad/Promo at The Crown Publishing Group.

Associations

American Society of Journalists and Authors

Showcase

Food, Fitness, and Parenting Writing

Coming Home: My First Week Home with Baby
(American Baby 12/8/2024)
A diary of my first week home with my son, Harry.
Special Delivery: 6 Drug-Free Ways to Ease the Pain of Labor
(Natural Health 12/8/2024)
I may have used an epidural myself, but that doesn't mean I can't research and write about natural childbirth...
Log on to Lose Weight
(Fitness 12/8/2024)
How writing a blog helped several women stick to their diet programs.
Food writing
(WeightWatchers.com 12/8/2024)
This link will take you to all the work I've done for WeightWatchers.com over the last few years, more than a dozen pieces on everything from navigating the gym to what to do with a whole chicken.

Copywriting Samples

Hyperion's catalog
(Hyperion 12/8/2024)
Three times a year for the last four years, I write Hyperion's entire catalog.
Dutton's catalog
(Dutton 12/8/2024)
Three times a year, I write all the copy for the Dutton section of this catalog.
The Girl with the Dragon Tattoo Reader's Group Guide
(Knopf 12/8/2024)
I write reading group guides regularly--here's the one I did for Stieg Larsson's bestselling novel.