Elaine Pofeldt

Westfield area, NJ USA

Professional Experience

After eight years at FORTUNE Small Business magazine, most recently as a senior editor, I went freelance in late 2007. At FSB, I was twice nominated for the National Magazine Award for my features and founded the magazine's business plan competition. My specialities: small business and careers. I write a column called David vs. Goliath for Fortune magazine and two columns on small business for Crain's New York Business. I also do online editorial consulting. I ran FSB.com (part of CNNMoney.com) for four years, pushing its Google ranking for "small business" to #2, after the U.S. Small Business Administration. I do custom print and online publishing work, as well, and help clients write and edit blogs, business proposals, RFPs, white papers and books. I also do academic editing. References are available on request. For more info, please see elainepofeldt.com.


Content Editor (online)
13 Years
18 Years
23 Years


18 Years
Business (general)
18 Years
Other, Specify
18 Years


Magazine - Large Consumer/National magazines
16 Years
Newspaper - National
1 Year
Online/new media
13 Years

Total Media Industry Experience

23 Years

Media Client List (# assignments last 2 yrs)

OPEN Forum (10+), Crain's New York Business (10+), Forbes (10+), Fortune.com (10+), Go (AirTran flight magazine) (6-10), CreditCards.com (6-10), CNBC (6-10), Money magazine (6-10), TheAtlantic.com (6-10), One + (for meetings profesionals) (6-10), RIABiz (3-5), BNET (3-5), CBS MoneyWatch.com (3-5), Marie Claire (1-2), Good Housekeeping (3-5), Inc. (3-5), Investing Answers (3-5), Minyanville (1-2), AOL Real Estate (1-2), Arrive (Amtrak magazine) (1-2), Newsweek.com (1-2), NYSE Magazine (1-2), Registered Rep (1-2), Working Mother (1-2), Global Trade magazine (3-5)

Corporate Client List (# assignments last 2 yrs)

Center for Small Business and the Environment (3-5), Rutgers University (1-2), Time Inc. Content Solutions (online) (10+)

Technical Skills

I am experienced in posting web copy using various online content tools and on WordPress and Moveable Type blogs.

Foreign Language Skills

Some Spanish and French

Computer Skills

Word, Excel, light HTML


I am always reachable on my iPhone and have an iPad.


Available on request.


I was nominated for the National Magazine Award for feature writing and reporting for two stories I wrote while at FSB magazine. I contributed a feature on income security to a CBS Moneywatch package that won two awards from the 2010 Society of Business Editors and Writers Awards. Article on entrepreneurs and debt won 2011 feature writing award from Society of Business Editors and Writers. Edited "Rebuilding NY" newsletter that won Gold Award from Alliance of Area Business Publications, 2013.


ASJA, Freelance Success




Sure, the likes of Staples, BET, and Amazon dominate their markets. But as these three businesses show, there is always room for more.
How do you take on the established giants? Here are three small businesses that found their niche.
Wall Street is buzzing about LinkedIn's hot IPO and anticipating Groupon's and Zynga's. But what about those small, innovative companies looking to cash in? Fortune spotlights ones that show lots of promise.
For the customers of these three small companies, the combination of service and quality is hard to resist.
Better temps. Friendly PDFs. Yummy baby food. How three small businesses are going head to head with corporate contenders.
The secrets of success in business, from leopard-print ballet flats to freelance designing to the back office
For the customers of these three small companies, the combination of service and quality is hard to resist.
Who's afraid of Mr. Softee? One of the world's largest clothing chains? A day-care-center giant? Not one of these three entrepreneurs.
Here are 3 small businesses that have thrived in troubled times by focusing on quality and a few good niches.
Meet three entrepreneurs who go the extra mile to attract and motivate first-rate employees.
Campsites, house painting, and accounting software: Here are some new ways to sell old ideas.


There's a whiff of optimism in the air, with many meeting professionals predicting that the first shoots of recovery in the industry are starting to sprout.
Preparing for the inevitable economic upswing.
How to win the war for talent.
The reality vs. virtual reality hybridization in social networking sites presents challenges and opportunities.

Crain's New York Business

In the new world of financing, it's all about who you know.
Experts offer tips for getting the biggest bang for your trade show buck.
Going after incentives and grants takes work, but payoffs can be big.
The world's still turning and M&A's back; cash, creativity needed.
Entrepreneurs are figuring out ways to keep smiling and show they're in business for the long haul.
Patience, thriftiness prove to be virtues for co-owners of East Village cheese emporium, when it comes to getting financing.
Manage personal debt and build your business's rating to prepare for today's tightfisted lenders.
It's time to call your accountant for advice.
Eatery owners, masters of speed and cash flow, serve up advice.
South Bronx offers alphabet soup of aid.
Revitalization creates a magnet for shops.
More parents keep children away from shots.
City needs to prevent episodes, handle treatment through pediatricians, clinics.
Angels, venture money, startups connect.
Smart valuations, clear communication, flexibility help in tough times.
These entrepreneurs built successful businesses in just a few hours a week.
A cluster of environmentally-friendly merchants draws legions of shoppers.
Health efforts stress prevention, result in savings.
New York City programs focus on behavioral change, physical activity.
Businesses turn to microlenders as downturn deepens.
Moonlighting as an entrepreneur can be rewarding - and exhausting.
Elite clients demand knockout service.
Some businesses shift markets, tweak prices or products or simply thrive.
How to correctly close a business so you can get on with a new stage of your professional life.
Entrepreneurs find affordable space and bring their business plans to life.
Low-cost mailings, no-frills help, networking sites get the word out.
Starting a business at an age when most folks are thinking of retirement.
Careful checks up front can stop problem accounts before they start.
A business consultant offers tips on how to cut costs without having to lay off more staff.


An entrepreneur skips paying payroll taxes when money is tight - until he can get caught up. Big mistake.
If the misjudgements you made as a new boss make you cringe, you're not alone.
Our accountant's mistake almost ruined our business.
When the government told one entrepreneur she owed several thousands in taxes, she proved an auditor wrong.
The one big workplace lie that you should wise up to fast:"There are no office politics here."

GO Magazine

There are times when borrowing can provide business opportunities that using cash can't.
Creating a direct, powerful company mission statement can help your bottom line.
Protecting intellectual property rights can safeguard your company from copycats.
How performance evaluations can help your bottom line.
Want to get some publicity? Take this advice from the people who decide whether or not your story is worth telling.

CBS Moneywatch.com

Things you should never do on Twitter and Facebook.
The new rules of social networking
Tips on finding work from afar.
Here's how to score.
In today's economy, working hard isn't enough.

Registered Rep

Having a website is a great way to win new business - and you don't have to spend a fortune to get it right.
Social networking sites like LinkedIn, Facebook and Twitter can be great business builders. You just have to be smart about it.

AOL Real Estate

A new study shows that single women outdistance their male counterparts in home buying.

Merchant Account Guide

Even paying credit cards 30 days late can chip away at your credit score.
It pays to shop around.

FORTUNE Small Business

Passed over to run the family business, a black-sheep son became the prime suspect in his parents' brutal murder -- then killed himself as the cops were closing in. Now his brother is trying to make sense of it all and keep the company on track.
Daniel Lubetzky wants to promote ethnic harmony, one business deal at a time.
A new auction site helps companies sell damaged goods.
A private eye has found a lucrative niche helping entrepreneurs protect secrets, bust embezzles and keep scandals out of the press.

Good Housekeeping

More and more parents are asking kids to earn their allowances. Here, three families share their systems - and the lessons they teach.
These determined moms found flexible schedules without sacrificing their family finances. You can, too!
Faced with tough economic times, these three savvy women chose to follow their dreams and created smart, profitable businesses.


Tips from a veteran entrepreneur.
Cut costs by running a more eco-friendly operation.

Marie Claire

Welling up in the office: Career suicide or the new way to get ahead? Real women weigh in.

Money magazine

Working Mother

Always dreamed of working for yourself? Now it's possible to go green as you earn green.