As a brand architect and strategist, I help you bring your brand to life and on shelf. Expertise includes finding your brand’s promise, developing an identity and collateral, and implementing effective marketing and PR campaigns.
I have more than 20+ years of experience and specialize in launching products from overseas in the US. This includes launching Turkey's top hair care line in the US; to helping parents discover The Wonder Weeks of child/brain development; creating tasting events for whiskeys from the rolling hills here (Lynchburg, TN) and across the pond (Scotland); and boiling down client techno- and medical- speak for the layman.
MEDIA RELATIONS SPECIALIST: Think like a journalist... act like a publicist.
PR (firm) - Small to mid-sized corp. clients
PR (firm) - Fortune 1000 corp. clients
Total Media Industry Experience
Corporate Client List (# assignments last 2 yrs)
American College of Cardiology (10+), BIOTA International (10+), The Wonder Weeks U.S. Launch/Ongoing (10+), Personal Care Council/Look Good...Feel Better (6-10), The P3 Group of Companies (UK-Based) (3-5), Ketchum Public Relations (info upon request) (3-5), Behrman Public Relations (1-2)
Other Work History
Quickly worked my way up the Agency ladder to become a VP at a top 10 agency (worldwide) before the age of 30. When I could no longer be passionate about the work, I left to join an award-winning start-up of like minded and smart practitioners. It was there that I decided in order to best serve my clients, I needed to be as "in love" with their business as they are.
As an independent, this continues to be my M.O., which ensures that clients get the best of me.
Foreign Language Skills
Passable conversational Portuguese (Brazilian)
Mac and PC
Microsoft Office: Word, Excel, Powerpoint, Outlook and Entourage
- iMac G4 Desktop
- Mac Powerbook Laptop
- Sony DVD 301 Handycam
- Canon Powershot Digital Camera
Work Permits & Visas
US Passport; current Brazilian Visa
Gladly supplied upon request