ellen werther

NY, NY 10022 USA
Website: http://www.ellenink.com

Professional Experience

As a brand architect and strategist, I help you bring your brand to life and on shelf. Expertise includes finding your brand’s promise, developing an identity and collateral, and implementing effective marketing and PR campaigns. I have more than 20+ years of experience and specialize in launching products from overseas in the US. This includes launching Turkey's top hair care line in the US; to helping parents discover The Wonder Weeks of child/brain development; creating tasting events for whiskeys from the rolling hills here (Lynchburg, TN) and across the pond (Scotland); and boiling down client techno- and medical- speak for the layman. MEDIA RELATIONS SPECIALIST: Think like a journalist... act like a publicist.


25 Years
25 Years
Other, Specify
25 Years


Consumer Products
25 Years
25 Years
Other, Specify
24 Years


PR (firm) - Small to mid-sized corp. clients
21 Years
20 Years
PR (firm) - Fortune 1000 corp. clients
15 Years

Total Media Industry Experience

25 Years

Corporate Client List (# assignments last 2 yrs)

American College of Cardiology (10+), BIOTA International (10+), The Wonder Weeks U.S. Launch/Ongoing (10+), Personal Care Council/Look Good...Feel Better (6-10), The P3 Group of Companies (UK-Based) (3-5), Ketchum Public Relations (info upon request) (3-5), Behrman Public Relations (1-2)

Other Work History

Quickly worked my way up the Agency ladder to become a VP at a top 10 agency (worldwide) before the age of 30. When I could no longer be passionate about the work, I left to join an award-winning start-up of like minded and smart practitioners. It was there that I decided in order to best serve my clients, I needed to be as "in love" with their business as they are. As an independent, this continues to be my M.O., which ensures that clients get the best of me.

Foreign Language Skills

Passable conversational Portuguese (Brazilian)

Computer Skills

Mac and PC Microsoft Office: Word, Excel, Powerpoint, Outlook and Entourage


- iMac G4 Desktop - Mac Powerbook Laptop - Blackberry - Sony DVD 301 Handycam - Canon Powershot Digital Camera

Work Permits & Visas

US Passport; current Brazilian Visa


Gladly supplied upon request

Work Samples


For an ongoing column, featuring celebrity stylist and Look Good...Feel Better program volunteer, Oribe
To introduce Frans Plooij, Ph.D., and the author of The Wonder Weeks, to U.S. audiences and gain credibility - specifically among the mommy-sect, I established an ongoing relationship with ModernMom.com, one of the top "mommy blogs." Shortly after our first blog posts, Frans was named a featured expert/blogger on the site and thousands of moms click in to read our latest posts.
Professional Highlights include: ? Created “swarms” of B-Fly Bladers to announce the launch of Microsoft’s MSN nationwide, which included recruiting, outfitting and deploying MSN Butterfly-costumed roller-bladers bearing branded placards and collateral. The Bladers buzzed New York’s media outlets, resulting in “on the couch” talk on the Today show, as well as multiple media placements. ? Wrote and developed collateral materials to reach key audiences in vertical categories; edited technical documents to be “consumer-friendly; produced media training manuals and guides. ? Introduced worldwide bestseller, “The Wonder Weeks,” and its author to US audiences. ? Grew BIOTA brand to the #3 product in the Hair Growth category and #1 selling shampoo (IRI, 52 Week, Food, Drug and Mass). ? Proven track record with the media, including articles in The Wall Street Journal, The New York Times, CBS Early Show, Today Show, Good Morning America, New York Magazine, et al. ? As an independent consultant, integrated with