Erika Christiansen Heald

Sacramento, CA USA

25 Years Experience

Professional Experience

Erika Heald is a writer and marketing consultant who helps organizations and executives define and execute content marketing and social media strategies that drive business and professional growth. She frequently speaks at marketing industry events on employee brand advocacy, content strategy, and B2B social media topics. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat LinkedIn Livestream on Mondays at 12 noon Pacific.

Expertise

Content Editor (online) 14 YearsEditor 14 YearsWriter 16 Years

Specialty

Arts & Humanities 25 YearsBusiness (general) 20 YearsFood 8 Years

Industries

Marketing (in-house) - Small to mid-sized corp. cl 10 YearsMarketing (in-house) - Fortune 1000 corp. clients 11 YearsPr/marketing - all 20 Years

Media Client List (# assignments last 2 yrs)

flavorpill (10+)

Corporate Client List (# assignments last 2 yrs)

a large regional non profit (10+)
a fortune 500 financial services firm (3-5)

Other Work History

Articles and Web editor for a career publication, managing editor for a monthly human resources newsletter, publications editor for a home furnishings wholesaler and trade show producer, Web producer for a weekly newspaper, freelancer for a PBS affiliate's arts and entertainment members magazine.

Technical Skills

Photo editing (Photoshop), print production (Quark and Pagemaker) and Web production (DreamWeaver, Homesite, and coding by hand).

Foreign Language Skills

Basic French reading and speaking.

Computer Skills

PC (Windows) and MAC (OS X) fluent. Well versed in MS Office, Acrobat, Outlook and Eudora on both platforms.

Equipment

iBook, digital camera, PageMaker, Acrobat, Photoshop, MS Office.

References

Available on request.