Erika Christiansen Heald

Sacramento, CA USA
Website: http://erikaheald.com
Contact

Professional Experience

Erika Heald is a writer and marketing consultant who helps organizations and executives define and execute content marketing and social media strategies that drive business and professional growth. She frequently speaks at marketing industry events on employee brand advocacy, content strategy, and B2B social media topics. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat Twitter chat on Mondays at 12 noon Pacific.

Expertise

Content Editor (online)
14 Years
Editor
14 Years
Writer
16 Years

Specialty

Arts & Humanities
25 Years
Business (general)
20 Years
Food
8 Years

Industries


Marketing (in-house) - Small to mid-sized corp. cl
10 Years
Marketing (in-house) - Fortune 1000 corp. clients
11 Years
Pr/marketing - all
20 Years

Total Media Industry Experience

25 Years

Media Client List (# assignments last 2 yrs)

flavorpill (10+)

Corporate Client List (# assignments last 2 yrs)

a large regional non profit (10+), a fortune 500 financial services firm (3-5)

Other Work History

Articles and Web editor for a career publication, managing editor for a monthly human resources newsletter, publications editor for a home furnishings wholesaler and trade show producer, Web producer for a weekly newspaper, freelancer for a PBS affiliate's arts and entertainment members magazine.

Technical Skills

Photo editing (Photoshop), print production (Quark and Pagemaker) and Web production (DreamWeaver, Homesite, and coding by hand).

Foreign Language Skills

Basic French reading and speaking.

Computer Skills

PC (Windows) and MAC (OS X) fluent. Well versed in MS Office, Acrobat, Outlook and Eudora on both platforms.

Equipment

iBook, digital camera, PageMaker, Acrobat, Photoshop, MS Office.

References

Available on request.

Showcase

Financial Services

Product sheet insert for an existing selling system. Wrote all marketing communications pieces for initial launch of this website as a staffer. Edited or wrote copy for 2004 redesign of this site as a freelancer.
Introductory marekting piece for a retirement product for more experienced/affluent investors. Wrote and edited copy and managed design firm.

Photography

Canadian indie rockers The Stills performing live at The Independent as part of the 2004 Noise Rock festival, in San Francisco.
The Vines live at a special promotional show at the Sony Metreon in San Francisco in 2003.
Interpol live at a special February 2003 promotional show at the Sony Metreon in San Francisco.
Interior of Notre Dame Cathedral, illuminated by prayer candles.

A & E

Interview with Diamanda Galas.
Interview with San Francisco floral artist Regula.