Professional Experience
Erika Heald is a writer and marketing consultant who helps organizations and executives define and execute content marketing and social media strategies that drive business and professional growth. She frequently speaks at marketing industry events on employee brand advocacy, content strategy, and B2B social media topics. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat LinkedIn Livestream on Mondays at 12 noon Pacific.
Total Media Industry Experience
25 Years
Media Client List (# assignments last 2 yrs)
flavorpill (10+)
Corporate Client List (# assignments last 2 yrs)
a large regional non profit (10+), a fortune 500 financial services firm (3-5)
Other Work History
Articles and Web editor for a career publication, managing editor for a monthly human resources newsletter, publications editor for a home furnishings wholesaler and trade show producer, Web producer for a weekly newspaper, freelancer for a PBS affiliate's arts and entertainment members magazine.
Technical Skills
Photo editing (Photoshop), print production (Quark and Pagemaker) and Web production (DreamWeaver, Homesite, and coding by hand).
Foreign Language Skills
Basic French reading and speaking.
Computer Skills
PC (Windows) and MAC (OS X) fluent. Well versed in MS Office, Acrobat, Outlook and Eudora on both platforms.
Equipment
iBook, digital camera, PageMaker, Acrobat, Photoshop, MS Office.
References
Available on request.
