Fran Marranca

Los Angeles, CA 90278 USA
Website: http://www.bffconsultants.com
Contact

Professional Experience

BFF Consultants creates lasting multi-media platform advertising sales strategies resulting in increased sales revenue for our clients. Before launching BFF Consultants in 2007, I worked my way up in the LGBTQ and mainstream media industry from Sales Manager, to Advertising Director to Publisher. I understand what is needed to build a successful and sustainable sales strategy and sales team. I've built multi-million dollar territories, won new fortune 500 accounts, launched new print and digital publications, mobile apps and websites. As a consultant, I work with my clients to create and implement strategic plans of action, guiding my clients to success and sustainable profitability. BFF Consultants’ works with your company to increase sales revenue, expanding your reach to both audience and advertiser. From start-up to restructuring of your current business model, BFF Consultants will guide you through the evolution necessary in today's ever changing media industry to stay ahead of the curve, and reach your

Expertise

Publisher
5 Years
Sales Manager/Exec.
18 Years
Sales Person
24 Years

Specialty

Entrepreneurship
24 Years
Lifestyle
18 Years
Other, Specify
18 Years

Industries


Magazine - Large Consumer/National magazines
18 Years
Magazine - Local/Regional magazines
18 Years
Other
24 Years

Total Media Industry Experience

24 Years

Media Client List (# assignments last 2 yrs)

AskTell Media/TowleRoad.com (10+), BeE Woman Magazine (10+), Charged Electric Vehicles Magazine (10+), Curved Space Creative (10+), Instinct Magazine (10+), Natural Pet World (10+), Susan Balboni, Inc. (10+), The Advocate (10+), The Holman Group (10+), Out Magazine (10+), Frontiers Media LLC (10+), Love&War (10+), Malibu Magazine (10+), Natural Child World (10+), The Out Traveler (10+), Pretty Pear Bride Magazine (10+), New American Vision (6-10), Cinah Media (10+), Punk\'s Not Dead LLC (1-2)

Corporate Client List (# assignments last 2 yrs)

Porsche/Curved Space Creative (10+)

Other Work History

Founder/Principal Consultant, BFF Consultants Publisher, Modern Luxury Hawaii LA Advertising Director, The New Yorker Western Advertising Director, LPI Media - Out, The Advocate & The Out Traveler Advertising & Marketing Director, Curve Magazine Owner/Recording Artist: Open Door Records

Technical Skills

web design consultation, presentation design, proposals and publicity materials

Computer Skills

Word, Excel, Outlook, ACT, PowerPoint

Equipment

Digidesign interface, Protools 8, Laptops (MAC and PC)

References

Available upon request.

Awards

LPI Media Sales Manager of the Year, 2004

Associations

Accredited Associate of the Institute for Independent Business since 2008; CEO Space since 2007 IBI Global, Inc./CEO Space Member since 2007; Member of Board of Directors, The Film Collaborative, since 2010; Member Better Business Bureau 2007

Work Samples

General

The Four Agreements for Sales: Advice for Selling Your Freelance Services Selling your freelance services can seem a daunting task, even for a seasoned freelancer. The most important thing to understand is that a client buys you first, and then whatever it is you are selling. The art of selling is about developing strong relationships with your prospective clients.