Irene Williams

Nashville, TN USA

Professional Experience

If I needed to hire a writer, I'd hire me. When I requested reference letters from a couple clients, they asked if I could whip something up for them. I'm a creative, cognitive thinker with a 19-year career in PR, advertising and marketing. As a 'word nerd' and business woman, I use both sides of my mental muscle to produce prompt, memorable writing. Copy that sparks. Scripts that sing. Content that spurs. Phrases that sell. Stories that pierce. Though I have a niche in residential and commercial design, I love challenges. Recently I've written website copy for a butchery biowaste broker, ad copy to promote toilet paper ply adhesive and a white paper about medical electronic data transmission (no, not kidding). In other words, I'm not scared by topic, let alone deadline. Bring it on! Words are the building blocks of my fun, expansive career. I hope this block of text inspires you to contact me. I'm ready to meet your next deadline...

Total Media Industry Experience

19 Years

Media Client List (# assignments last 2 yrs)

Social Media Connection (10+), HER Nashville Magazine (monthly columnist) (6-10), Newsweek (Budget Travel Magazine) (1-2)

Corporate Client List (# assignments last 2 yrs)

vast corporate experience; please contact for list (10+)

Other Work History

Ask me about my temp job at the diaper factory!

Technical Skills

Webcasts & blogging, above average page lay-out and design skills to support my core competency in writing; proficient in Adobe Photoshop Elements; skilled in presentation creation across platforms, including use of video, still photos and slide design; 9 yrs experience in video production as scriptwriter and director

Foreign Language Skills

Cursory knowledge of French, Italian and Spanish; fluent in "geek"

Computer Skills

Proficient on Mac and PC, as well as in related operating systems and programs

Equipment

Fully equipped for assignments: laptop, digital camera, high def video camera, audio recording devices, microphone for podcasting, etc.

References

Glowing professional references available on request

Awards

Accredited Business Communicator through IABC; earned designation in 1999

General

On behalf of client ALLOC for National Floor Trends
Advertorial on behalf of client ALLOC
Original song for an employee & customer relations campaign for client Florim, words & music by Irene
Themed ad for placement in trade publication
Trend articles penned for association publication
Copy, design and maintenance of this fun site, with lots of personality: http://www.jpwilliams.net
Mood-setting romance copy for consumer brochure
I wrote copy that worked not only for some direct mailers for this client, but for their website as well.
Script & creative direction for video; used to establish brand image for a tile manufacturer; used at an NYC media event, as well as at numerous customer gatherings and trade shows
Site for an innovative new product, created to connect with consumer and trade audiences
Comprehensive site to provide consumers, architects, designers and key trade audiences information on Alloc's array of laminate flooring products
My first catalog creation, employing promotional copywriting, illustration, page lay-out and design; while my friends were playing with Barbies, I was creating marketing materials for them...
Case study for TEC, maker of tile setting materials; used as an advertorial in trade magazine and internally as a sales tool
I write all copy for Mission Stone & Tile. From product names to feature articles, I really enjoy the creativity and freedom this client allows.
sample feature stories from recent client newsletters
Bylined article for targeted trade publication
Sophisticated brand introductory brochure
Recently discovered promotional invitation created by me for my first grade teacher
Script and creative direction for video used in sales presentations and at trade shows
I'm the monthly home & garden columnist at HER Nashville Magazine. View all columns in their entirety online at hernashville.com/home
I frequently write white papers, newsletter articles and industry reports for this B2B healthcare technology provider.
I've written an array of promotional and advertising materials for this restaurant, through my frequent affiliation with Powell Creative, LLC.
White paper written on behalf of the Healthcare Information and Management Systems Society