Joanne Helperin

Los Angeles, CA USA

Professional Experience

Passionate content creator and strategic marketer with broad experience in print, online and broadcast. Creative problem solver. Strong insight into consumer consciousness. Technology enthusiast. Thorough researcher. UCLA MBA. Specialties: Content creation and management, editing, B2C marketing, automotive.

Total Media Industry Experience

20 Years

Other Work History

Edmunds.com - 5 years as Senior Features Editor AskPatty.com - 1 year as Director of Marketing Business 2.0 Magazine - 1 year as Contributing Writer Four TV stations in Philly and NY - staff writer for local news (roughly 4) NBC News - Researcher for "Sunday Today" (temp. job)

Foreign Language Skills

Light Spanish

Computer Skills

MS Office Suite, OS10 and Windows 7

General

Something Old, Something New
(Business 2.0 12/12/2000)
Subtitle: "The Knot leaves no marketing tactic untried to maintain a top spot among wedding sites." This was my first article as a contributing writer for Business 2.0 back during the first tech boom. Much of it still holds today. As Business 2.0 was bought out years ago, its URLs no longer work.
Something Old, Something New
(Business 2.0 12/12/2000)
Subtitle: "The Knot leaves no marketing tactic untried to maintain a top spot among wedding sites." This was my first article as a contributing writer for Business 2.0 back during the first tech boom. Much of it still holds today. As Business 2.0 was bought out years ago, it's URLs no longer work.