Professional Experience
I am an award-winning writer and active publicist who gets both sides of the industry. (En dos idiomas.) I focus mainly on arts and culture, with a slant to the U.S. Hispanic and international side of things. I can write a perfectly-targeted press release because I'm on the receiving end of the weak ones. I know what works and I make it work.
Based in the media mecca of New York City, I immerse myself everything from rooftop parties in Bushwick to brand definition via Web 2.0. If you're looking for a high-energy, bilingual publicist to get the word out, shoot me an email today.
More PR info at www.allenpr.com
Writing info at www.kerriallen.com
Expertise
Content Editor (online)
3 Years
Reporter
6 Years
Writer
6 Years
Specialty
Arts & Humanities
5 Years
International
5 Years
Theater
5 Years
Industries
Magazine - Trade magazines/publications (B2B)
6 Years
Marketing (in-house) - Small to mid-sized corp. cl
4 Years
Nonprofit
4 Years
Total Media Industry Experience
5 Years
Media Client List (# assignments last 2 yrs)
American Theatre magazine (3-5), Trump's Poker Life (1-2), Time Out New York (10+), Back Stage (10+), Metro New York (1-2), The L Magazine (1-2), Latino Leaders magazine (10+), Hispanic Outlook magazine (10+), The New York Times (6-10), Nummer (Sweden) (3-5), Diverse Issues in Higher Education (3-5), Alternative Medicine (1-2)
Corporate Client List (# assignments last 2 yrs)
dELiA*s, Inc. (6-10), Merrill Lynch (individual contract) (1-2), The Synergos Institute (1-2), New Jersey Symphony Orchestra (3-5), New Jersey Theatre Alliance (3-5), Peloton Creative Group (1-2), Harmony By Karate (3-5), REVOLUCION Hispanic BrandMakers (3-5), Danielle Ann Millican, Inc. (1-2)
Other Work History
Director, Public Relations: REVOLUCION Hispanic BrandMakers (Feb 2008-present)
Assistant Director of Marketing & PR: The Shakespeare Theatre of New Jersey (Apr 2002-Sept 2005)
Technical Skills
Proficient in Adobe Photoshop, Illustrator
Foreign Language Skills
Spanish
Unions
Freelancers Union
Computer Skills
Word, Excel, Powerpoint, Dreamweaver, some HTML, Mac OS X, Windows 2000
Equipment
iBook G4, Canon PowerShot SD200 digital camera, audio recorder
References
Upon request
Awards
The New York Times Foundation scholarship to attend Eugene O'Neill Critics Institute (2006)
One of three arts journalists to be a Theatre Communications Group fellow and participant in the National Theatre Criticism/Affiliated Writers Program (2005-06)
1st Place, New Jersey Press Association's collegiate division for Arts & Entertainment/Critical Writing (2001)
Associations
Public Relations Society of America
Hispanic Public Relations Society
American Society of Journalists and Authors
American Theatre Critics Association
International Association of Theatre Critics