Laura Lifshitz

Contact

Professional Experience

Industries I work in: Food, Fitness, Sex, Beauty, Women issues, Lifestyle, Family and Children, Health & Wellness. A Columbia University graduate and freelance writer, my work has been featured on the New York Times, Huffington Post, Yahoo Parenting, PopSugar and more writing on parenthood, marriage, fitness & health, divorce, love, sex, etc. I am a copywriter and content creator, making clean and powerful copy for print ( direct mail and ads) as well as for digital purposes (email, webcopy, blogs, social media) utilizing strong SEO skill for clients in a variety of industries. I’ve been called on to ghostwrite for a range of clients writing copy, blogs & full length books. I have experience managing digital content. From social media content, blog content, web copy/ print advertisements, email marketing and more. I have copywrting & email marketing samples for you to view. I am the co-author of the Complete Bartending guide.

Expertise

Copywriter
7 Years
Writer
10 Years
Editor
4 Years

Specialty

Family, Children & Teenagers
4 Years
Lifestyle
4 Years
Women's Issues
4 Years

Industries


Online/new media
4 Years
Marketing (in-house) - Small to mid-sized corp. cl
3 Years
Advertising agency

Total Media Industry Experience

4 Years

Media Client List (# assignments last 2 yrs)

NY Times, PopSugar, YourTango, Bustle, The Huffington Post, Aquarius Marketing Group

Corporate Client List (# assignments last 2 yrs)

Colavita USA, uSell

Other Work History

Digital Media Manager for Colavita USA 2014-present Web Editor & Marketer for uSell 2013-2014

Computer Skills

Word, Basic Excel, WordPress, Drupal, Google Analytics etc.

References

Kate Wasserman: skatewasserman@gmail.com Rebecca Gruber: rgruber@popsugar.com Andrea Zimmerman: andreaz@yourtango.com

Awards

Savvy Lady of the Year 2015 awarded by NPO SavvyLadies.org

Associations

Women Binders of NY & NJ Columbia University Alumni Association

Showcase

General

This is the archive for my PopSugar content
Here is my archive for my work featured on the NY Times
Here is the Facebook page for Baci Perugina USA. I also manage all of their other social media properties, as well as their email marketing strategy.
I manage the social and email marketing for Colavita USA. Here is the link to their Facebook page.
I write content for YourTango on wellness & mental health, parenting, sex, self, relationships and divorce.
Here is one of many articles I wrote that were featured on Yahoo Parenting and Yahoo News
Blog editor and writer for Colavita USA. I frequently edit our interns' work, as well as write blogs for the site.
Here is a sample of copy written for Colavita USA