Lauren Holliday

http://laurenholliday.com
7 Years Experience

Professional Experience

Creative, fast-paced full-stack marketer with 7 years of progressive experience writing, editing, designing and spearheading marketing and editorial teams, with a documented record of success. Applies diverse skillset to publish compelling, high-converting content that ranks on Google and readers love. Fluent in a wide-array of marketing tools, including but not limited to: marketing automation software, content management systems and social media management tools.

Expertise

Content Editor (online) 7 YearsWeb Designer 6 YearsWriter 7 Years

Specialty

Education 7 YearsEntrepreneurship 7 YearsBusiness (general) 7 Years

Industries

Marketing (firm) - Small to mid-sized corp. cl 5 YearsNewspaper - Community 7 YearsOnline/new media 7 Years

Media Client List (# assignments last 2 yrs)

  • Flo Rida (1-2)
  • Entrepreneur Magazine (10+)
  • The Economist (6-10)
  • CNBC (1-2)
  • Business Insider (3-5)
  • Fortune (1-2)
  • The Muse (1-2)

Corporate Client List (# assignments last 2 yrs)

  • Agile Talent (1-2)

Awards

StartUp Orange County participant, StartUp Weekend Edu Orlando winner, Florida Bright Futures Scholarship, • Top 30% of Elance for Online Article Writing and Blogging (U.S. Version), Top 5 percent of Elance for social media marketing

Associations

Florida Public Relations Association, Society of Professional Journalists, Microsoft BizSpark,

Other Work History

Consulted for companies, such as HubSpot, SitePoint, Toptal, Entrepreneur Magazine and The Economist. • Increased number of job posts on Inbound.org by 76% and the number of job applications by 37%. • Grew SitePoint’s Entrepreneurship blog from 0 to 100,000 weekly unique visits in 3 months. • Designed WordPress websites for Flo Rida (not live yet), small businesses and Harvard Business Review authors. • Edited 100+ blog posts per month for Entrepreneur Magazine. • Created, managed and marketed the first online course on full-stack marketing, which has more than 100 students. • Coached prominent entrepreneurs on writing for Entrepreneur Magazine. • Recruited and onboarded writers, and systemized the editorial process and contributor's network for SitePoint Entrepreneur.

Technical Skills

HubSpot, Marketo, SEO, Kapost, Wordpress, Woocommerce, Social commerce, Adobe Illustrator, Photoshop, Acrobat, HTML, CSS, Google Analytics, Google AdWords, Facebook ads, Wordpress, HotJar, Heatmaps, Analytics platforms

Computer Skills

Writing and editing, Content marketing, Copywriting, Web design, WordPress, Mailchimp, HubSpot, Drip, Leadpages, HTML, SEO, Analytics, Conversion Rate Optimization, Email marketing, Social media, Facebook Ads, AdEspresso, Outreach

Equipment

Nikon D3100