Leslie Forsberg

As a seasoned, SPJ award-winning author and writer for more than 20 years, I am a master storyteller. My stories dive deep beneath the surface to illuminate the true essence of place, the people behind the scenes, the meaning behind a subject. I specialize in travel writing, with a focus on remarkable places, natural wonders and the dining experiences that symbolize a region. When I travel, I have a keen eye for not only what's new, but the hidden philosophies or connections that really make a place sing. My stories have appeared in Alaska Airlines Magazine, American Way (American Airlines), Sunset, AAA Journey, AAA Westways, AAA Via, AAA World, Seattle Bride and other print and online publications. The recipient of multiple Society of Professional Journalist awards, I am the author of two books, including a Michelin guide to the Pacific Northwest. On the editorial side, I was a long-time managing editor of Alaska Airlines Magazine, as well as the editor of AAA Journey and Sea Kayaker magazines,

Media Client List (# assignments last 2 yrs)

• AAA Journey Magazine (10+)
• Alaska Beyond (10+)
• Michelin (10+)
• Go World Travel (10+)
• AOL Travel (6-10)
• Horizon Air Magazine (10+)
• AAA Via Magazine (6-10)
• Sunset Magazine (3-5)
• AAA Home & Away (10+)
• AAA Westways (3-5)
• AAA World (3-5)
• American Way (1-2)
• Texas Journey (1-2)
• Washington Visitors Guide (6-10)
• Seattle Visitors Guide (6-10)
• Tacoma Visitors Guide (3-5)
• Seattle Bride (3-5)

Corporate Client List (# assignments last 2 yrs)

• Washington State Ferries (1-2)
• Washington Dairy Products Commission (10+)
• Seattle Public Library (10+)
• SeaLand (shipping company) (10+)
• Port of Seattle (10+)
• Cornish College of the Arts (10+)
• Washington State Lottery (10+)
• Westin Hotels & Resorts (10+)
• Darigold (10+)
• Washington Raspberry Commission (3-5)
• Wakefield Frozen Crabmeat (1-2)

Awards

SPJ First Place, Time Travel, Alaska Airlines Magazine SPJ First Place, Fragile Beauty: Endangered Butterflies, Alaska Airlines Magazine SPJ Third Place, Playing in Ashland (OR), AAA Journey

Associations

SATW