Professional Experience
Versatile, seasoned, creative, and über clever: You have my word on it.
Copywriting (web/print), for e-commerce and other promotional writing (media kits, press releases, etc.). Clients include One Kings Lane, FAO Schwarz, Intermix, Babies "R" Us, Beauty Bar (beautybar.com).
12+ years editorial experience: fashion, beauty, home decor/craft/DIY, fashion, wedding/bridal, spa/wellness, lifestyle. Clips include Marie Claire, HGTV.com, Modern Bride, Women's Health and Fitness, iVillage, myLifetime.com, and New Jersey Monthly, as well as a celeb-style blog for Life & Style/Bauer Publishing.
An editorial and copywriting whiz, I don't need hand-holding; I get the info I need and get it right. On time, on budget.
I have a flair for creating an accessible, consistent brand voice to best reach the target demographic, ages eight to 88. From savvy friend to straight-shooting expert, I engage the reader. I brainstorm, tweak, and rework to always hit the mark.
Expertise
Content Editor (online) 4 YearsCopywriter 13 YearsWriter 12 Years
Specialty
Fashion 9 YearsHome & Garden 9 YearsBeauty 10 Years
Industries
Magazine - Large Consumer/National magazines 12 YearsOnline/new media 8 YearsMarketing (in-house) - Fortune 1000 corp. clients 3 Years
Media Client List (# assignments last 2 yrs)
- Bauer Publishing (celebrity/product blog) (10+)
- HGTV.com (10+)
- Modern Bride (10+)
- iVillage (6-10)
- Lifetime (6-10)
- Marie Claire (6-10)
- Everyday Health (6-10)
Corporate Client List (# assignments last 2 yrs)
- Babies R Us (10+)
- FAO Schwarz (10+)
- One Kings Lane (10+)
- BeautyBar.com (1-2)
- Intermix (1-2)
