RB

Rachel Brown

Davis, CA USA
12 Years Experience

Professional Experience

I have spent the better part of a dozen years writing about beauty, retail, fashion and lifestyle brands, the last several as West Coast beauty and retail editor for Women’s Wear Daily. I have a particular passion for uncovering the entrepreneurs beneath marketing messages, identifying products and trends that are relevant to female consumers, and developing unique story angles on important consumer topics. Also, as a new mother, I have an at-home laboratory in my infant daughter that I use — often to my daughter's dismay — to test story ideas about parenting.

Expertise

Writer 12 Years

Specialty

Fashion 10 YearsConsumer Products 10 YearsBeauty 10 Years

Industries

Magazine - Trade magazines/publications (B2B) 8 YearsNewspaper - Local/Regional 4 Years

Media Client List (# assignments last 2 yrs)

  • Women's Wear Daily (10+)
  • Yahoo Beauty (3-5)
  • Well + Good (1-2)

Other Work History

I was on staff in Women's Wear Daily's Los Angeles office for eight years, most recently as the West Coast beauty and retail editor. Before WWD, I wrote about apparel, beauty, hotels and restaurants for the Los Angeles Business Journal.