Roberta Cruger
454 W. California Blvd.
Pasadena, CA 91105
USA
22 Years Experience
Professional Experience
From green drinks to the green card lottery, my stories cover a range of topics including arts and design, entertainment and the environment, food, health, and travel. As a lifestyle journalist, I’ve written about feather bowling for Smithsonian magazine, the funniest places on the planet for Continental Airlines inflight publication, and a vintage trailer park hotel for The Believer. For Treehugger I’ve profiled sustainability projects by Prince Charles, Jane Goodall and Leonardo DiCaprio.
I’ve also written trend reports for branding companies, “second screening” tweets for television, blogs for businesses, and news for an international wire service. My books include guides to travel, restaurants and films. Whether a feature on a home’s “smart” design, a round-up of curious festivals, columns, web content, or slide shows, I seek to convey the unique and worthwhile to readers with style and substance.
Expertise
Book Author 10 YearsEditor 13 YearsWriter 16 Years
Specialty
Environment & Nature 10 YearsLifestyle 16 YearsTravel 12 Years
Industries
Book Publishing Consumer 10 YearsMagazine - Large Consumer/National magazines 16 YearsOnline/new media 12 Years
Media Client List (# assignments last 2 yrs)
- AFP's RelaxNews wire (10+)
- Pasadena magazine (6-10)
- MNN.com (1-2)
- TheMortonReport.com (10+)
- Treehugger.com (10+)
- Seedstock.com (3-5)
Corporate Client List (# assignments last 2 yrs)
- Buzztone Media (10+)
- Funny Business (1-2)
