Sandra Yin

As an editor, I've assigned stories, coached freelancers through rewrites and refined stories' voice, content and grammar to fit the publication. As a writer, I have written extensively about consumer markets. How does Hispanic radio help marketers connect with the fastest growing ethnic group in America? What kinds of products and services do black women gravitate toward? In which counties are gardeners most likely to take root? These are just some of the questions I've tried to answer. I have also translated complex science and health topics into simple prose. Topics covered: demographics population trends consumer markets marketing targeted marketing

Awards

*Virginia Press Association: My article, "Integration's Legacy," was part of a package that won first place for feature series in 2004. *American Society of Business Publication Editors awarded American Demographics magazine an honorable mention for National Magazine of the Year in 2003. *Newswomen's Club of New York recognized my work with an Anne O'Hare McCormick Scholarship in 1998.