Shaun Tolson

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Professional Experience

Over the course of my journalism career, I've traveled to five continents, writing stories on a diverse set of topics--from desert treks through Jordan to golf journeys throughout China. In all of those cases -- and for every assignment that I take on (including the ones that don't require me to leave my desk) -- I try to emphasize the human element of an experience or a situation, finding the people involved whose stories bring life and meaning to the piece. I work primarily as a lifestyle writer (I've focused on the luxury industries for much of my career), and I pride myself on delivering clean copy that is engaging and well written. Most of all, I'm adept at recognizing the nuances that define and distinguish different audiences, which allows me to always write to the reader and -- when necessary -- with a specific reader in mind.

Expertise

Writer
16 Years
Editor
14 Years
Copywriter
16 Years

Specialty

Lifestyle
16 Years
Automotive
16 Years
Sports & Recreation
16 Years

Industries


Magazine - Large Consumer/National magazines
16 Years
Magazine - Local/Regional magazines
16 Years
Online/new media
16 Years

Total Media Industry Experience

16 Years

Media Client List (# assignments last 2 yrs)

Robb Report (10+), Luxury magazine (10+), Ocean Home (6-10), Private Clubs (3-5), Elite Traveler (10+), Golden State (6-10), Southbay Magazine (6-10), Elliman Magazine (10+), The Morning Read (3-5), C-Suite Quarterly (10+), Ovation Magazine (10+), Story Farm (1-2), Upscale Living (1-2), Ensemble Travel (1-2), Caddie Magazine (1-2)

Corporate Client List (# assignments last 2 yrs)

Convertiv (3-5), Royal Albartross (3-5), Carr Golf (1-2), C & R Public Relations (1-2)

Work Samples

General

Feature profile of Casey Boyns, one of Pebble Beach Resort's longest-tenured caddies. In this story Boyns talks about his trade, what he loves most about it, and the special opportunity that comes with playing a round of golf at Pebble Beach.
A feature profile/tribute of master distiller Dave Pickerell.
Feature profile of Chef Daniel Boulud, celebrating his career and spotlighting the restaurant empire that he has built in New York City and beyond.
Feature profile of siblings Ken and Vera Wang, with a focus on where and how the sport of golf fits into their lives, including the ways in which it brings them together.
Feature profile of Dr. Timothy Moore, owner of one of the world's foremost collections of magic memorabilia and magician's artifacts.
Feature story that provides a glimpse into the world of thoroughbred horse racing, including perspective from owners, breeders, bloodstock agents, and auctioneers.
Experiential feature story that showcases the West Coast Fishing Club's expansion into Panama with an emphasis on big game fishing charters, especially those seeking out black, blue, and striped marlin.
Feature story that includes race track driving impressions of Lamborghini's Aventador Superveloce in Barcelona.
Feature story that includes driving impressions of Jaguar's F-Type SVR on the track and open roads in Spain.
Feature story with open road driving impressions of Audi's R8 V10 Plus, as well as experiences on the track at Daytona International Speedway.
Instructional feature on approach shots, including guidance, tips, and drills from PGA Tour player Billy Horschel.
Feature profile of Jimmy Kimmel that centers on his bucket list experiencing fly fishing with his friends on Montana's Gallatin River in early December.
Feature story that spotlights northern Vermont's burgeoning craft beer industry.
Feature story that spotlights Napa Valley's Chardonnay industry and highlights the region's top producers, 40 years after Chateau Montelena claimed top honors in the Judgment of Paris, a blind tasting that pitted California's best wines against Burgundy's Premier Crus.
Golf travel story that previews the 2018 Ryder Cup venue and introduces a number of other top golf resorts and destinations in France.
Round-up of three limited-edition American whiskies released and available during the fall and winter months of 2019.
Round-up of four newly released whiskies in the summer of 2016.
A spotlight of two of the leading, national club-fitters in golf, comparing their philosophies and approaches to fitting players for better performing golf equipment.
Round-up feature story of five out-of-the-way American golf resorts that are destined to become leading golf destinations in the United States.
Round-up feature of four golf properties in Scotland that are elevating their accommodations, amenities, and service to more luxurious heights.