Professional Experience
SusieDelivering Growth to SMB | Outsourced CMO | Marketing Strategy & Implementation???????
Have you analyzed the current or ongoing causes of your business issues? Do they look something like: missing sales targets, losing a market segment to tough competitors or seeing your growth slow? Maybe there is a bigger, more systemic problem at hand?
Whatever challenges are standing in the way of your company, there's one thing’s for sure: a trusted marketing advisor and provider is always the right place to start.
Clients turn to me for award-winning creative, game-changing business improvements and winning growth strategies. I operate as integrated members of your leadership group, empowering you with a proven market-based perspective equally suited to helping you define direction and deliver outstanding tactical results. For more than 25 years, companies worldwide have relied upon my honest insights to help create their brands, launch new products, improve customer loyalty and build better businesses.
Expertise
Other, Specify
12 Years
Social Media
7 Years
Web Designer
16 Years
Specialty
Business (general)
25 Years
Health
12 Years
Entrepreneurship
25 Years
Industries
Pr/marketing - all
25 Years
Marketing (in-house) - Fortune 1000 corp. clients
21 Years
Marketing (firm) - Small to mid-sized corp. cl
4 Years
Total Media Industry Experience
20 Years
Media Client List (# assignments last 2 yrs)
HORN Animal Wellness (10+), Ethical Naturals Inc. (6-10), GoldenGate Nutritionals (3-5), AIDP (10+), Nutralliance (3-5), B&D Nutritional Ingredients (10+), Viscent, LLC (10+), John Wayne Airport (10+), Society Brass Society (10+), Geiger Law Office (10+), Brookfield Homes (10+)
Corporate Client List (# assignments last 2 yrs)
Solazyme Health Sciences (10+), Bledsoe Brace Systems (10+), Viscent Orthopedic Solutions (10+), United Orthopedic Solutions (10+), DRE Power & Cabling (10+), KonaRed Corporation (10+), HP (3-5), Shea Financial Services (10+), MGE UPS Systems (10+)
Other Work History
EXPERTISE
Accomplished, result-proven, data-driven, purposeful creative marketing and business development leader with over 25 years of building brands and companies. A self-starter and out-of-the-box thinker who is passionate about looking at the entire customer journey and identifying opportunities that meet both customer and business needs. A change agent who can look strategically at the business as a whole and lead multiple teams in a complex, global environment toward a common goal. Proven track record of working autonomously with limited resources to achieve aggressive corporate objectives. Experienced particular success in driving revenue improvements, market share, brand recognition and enhance customer loyalty – well beyond the reach of expected marketing efforts. Entrepreneurial and action oriented. Characterized as growth catalyst, multi-faceted leader, and hands-on executive with rich career history marked by an outstanding ability to develop and launch marketing programs for new products, new
Technical Skills
• Social Media Marketing
• Strategic & Tactical Market Planning
• Market Opportunity Identification & Positioning
• Product Development & Launches
• Brand Development & Market Expansion
• Portfolio Management & Customer Retention
• Market-Based Pricing Strategies & ROI
• E-Marketing & E-Commerce
• Creative Branding & Marketing Communications
• Strategic Alliances, Joint Ventures & Partnerships
• Market Research & Analysis
• Integrated Sales & Marketing Strategies
• Team Building & Leadership
• Product Refinement & Life Cycle Management
• Budget Preparation
& Management
• Print, Social Media & Direct Response Promotional Campaigns
• Public Relations & Events
• Operations & P&L Management
• Business Development & Account Relations
Computer Skills
Mac & PC
Adobe Illustrator, InDesign, Photoshop, Premiere Pro, Audition, Premiere Pro
Microsoft Office
References
Lisa Alley-Zarkades: HORN Animal Wellness, LAlley@ethorn.com
Gabrielle Klein: Ethical Naturals, GabrielleKlein@me.com
Awards
Honors: Dean’s Honor List - 1987 - 1991
Golden Key Honorary Society
UCI Diamond Honor Recipient
Garnered top industry awards, including a Best of Show issued by the Printing Industry Association and a national BENNY award.
Associations
CAREER & COMMUNITY INVOLVEMENT
Society Media Marketing Society, Founding Member 2014 - Present Volunteer, Carlsbad Softball Association - Creative Director 2009 - Present
Communications & Media Outreach Committee Member, Council for Responsible Nutrition 2006 - Sept. 2014
Member, National Association of Professional Women 2011 - 2013
Volunteer, Meet the Masters Instructor - Pacific Rim Elementary, Carlsbad School District 2004 -2009
Member, Advertising Production Association of Orange County 1995 - 2004
Board of Directors – Advisor, The AdClub of Orange County 1998
Board of Directors – Advisor, Advertising Production Association of OC 1997 - 1998
Kappa Kappa Gamma Sorority, Various Offices Held 1988 - 1991
