Wendy Meyeroff

Washington DC, MD USA

Professional Experience

Tech/science/medical writer & editor for both professionals and consumers since 1987. Began for magazines/newsletters, then eventually moved into marketing, education, and instruction. Trade print journalism includes PIRELLI ENGINEERING NEWSLETTER, LIFE SCIENCE LEADER, ANNALS OF INTERNAL MEDICINE and NURSEWEEK. Consumer clients include: GOOD HOUSEKEEPING, ARTHRITIS TODAY, NEW YORK TIMES (special advertising supplements). Marketing materials include books, booklets, brochures, white papers/case studies, et al. Quickly called to help launch first websites, including consumer education from AMERICAN MEDICAL ASSOCIATION, CBSHEALTHWATCH.COM, SEARS and ERICKSON RETIREMENT COMMUNITIES (won award for latter). Special expertise: Health & Medical Writing. Other industries: Computers, Engineering, Life Science and Beauty. Sub-specialty: reaching growing Baby Boomer/Senior Market.

Total Media Industry Experience

25 Years

Media Client List (# assignments last 2 yrs)

Physician's Fitness (newsletters) (10+), Erickson Tribune (print/online) (10+), CBSHealthwatch.com (6-10), New York Times (advertorial sections) (3-5), NIH web content (1-2)

Corporate Client List (# assignments last 2 yrs)

Long Island College Hospital (6-10), Philips Healthcare/Webinar (1-2), Janssen Pharmaceutica Debut Website (1-2), Pirelli Engineering Employee Newsletter (1-2)

Other Work History

Editor/reporter trade publications for optical, pharmaceutical industries; biz-to-biz copywriter; PR strategist/product launcher

Computer Skills

Word, Audacity, some PowerPoint in Windows XP and OS10

Awards

Gold Aster award for corporate brochure; 2 APEX (Awards for Publication EXcellence); one for website, one of marketing newspaper. Also cited for excellence by Maryland Chapter, Arthritis Foundation.

Associations

National Association of Science Writers, Editorial Freelancers Association (chaired Medical Writers/Editors), American Society of Journalists & Authors

General

(12/19/2025)
2nd Special Section, Osteoporosis
(Erickson Tribune, health section 5/1/2006)
The response to the first special section on osteoporosis (attached below) helped turn the Tribune into a national marketing tool for Erickson Retirement Communities. I was totally responsible for writing the health section (and played a significant role in story development) of the Trib from the Dec. 2004 to the Feb. 2006 issue, when its increased popularity (it became the company's #1 marketing tool) demanded we add extra writers and expand the department. I continued as chief health writer/marketing strategist 'til January 2009.
Hospitals of NYC
(NY Times Advertorial 12/19/2025)
One of several health advertorial sections for NY Times. Section almost didn't sell, until I restructured its theme and resolved conflict among several potential advertisers. One of 10 pages.
Put Your Best Foot Forward
(Erickson Communities/Podiatry Brochure 12/19/2025)
Six-panel tri-fold was one of several announcing new Podiatrist joining an Erickson Medical Center. Includes info on why podiatric care is critical.
Erickson Health
(Erickson Retirement Communities 12/1/2008)
Conceived and wrote first health website for ERC and first ever interactive site, which won a gold APEX award. Wrote monthly interactive quizzes, some of which linked back to features in our national newspaper, THE ERICKSON TRIBUNE. The symbiosis enhanced visibility of each, and Erickson overall.
Good Housekeeping: Contamination Controls
(Life Science Leader 5/1/2010)
This story is a business-oriented feature with advice on contamination control in the bioscience industry. It's one of many features I've written for this magazine, to which I've contributed regularly since it's inception.
"Emergency Treatments for Cerebral Hemorrhage"
(NY Presbyterian Hospital/Neuroscience Newsletter 12/19/2025)
Articles ghosted for neurologists and other neuro-experts throughout this hospital's system.
Health Quiz
(CBSHealthwatch.com 12/19/2025)
One of first writers to move from print to Web/interactive and one of first for this site. One example of quiz format.
Teen Fitness
(Key Pharmaceuticals/Physician's Fitness 12/19/2025)
PHYSICIAN'S FITNESS, bi-monthly waiting room newsletter on excercise diet. Was editor/writer and coordinated virtual office among artists, writers, production house, freelancers, others.