Professional Experience
If you're in crisis, want to launch a campaign, or need copy fast, I can help.
Restraining an emotional client from reaming a reporter when she doesn't like his story (and even getting her to see that it's not really bad press)...Hunting down the printer who says the books won't be on time for a launch party--and negotiating their on-time arrival, at a discount... Writing an entire book in two weeks for a book packager faced with a meltdown...I know firsthand the crises you might face...and how to resolve them, with a cool head and a winning attitude.
Put my experience to work for you.
Whether Fortune 50 or start-up, my virtual boutique, Whitney McKnight & Associates, can handle your PR/marcom & copywriting needs.
</b>Check out what others are saying about me and my work in the Testimonials section below...<b>
Expertise
Account manager 11 YearsWriter 22 YearsOther, Specify 6 Years
Specialty
Business (general) 17 YearsHealth 5 YearsReal Estate 7 Years
Industries
Book Publishing Consumer 7 YearsOnline/new media 5 YearsPR (firm) - Fortune 1000 corp. clients 15 Years
Media Client List (# assignments last 2 yrs)
- Gannett/Courier Post (10+)
- The Philadelphia Inquirer (1-2)
- NJ Monthly (1-2)
- Christian Science Monitor (1-2)
Corporate Client List (# assignments last 2 yrs)
- Virtua Health/GE Medical (6-10)
- Speeches for high profile Fortune 100 set (6-10)
- YMCA (contract work) (1-2)
- Pathways to Leadership (contract work) (1-2)
Awards
NJPA nominee, investigative reporting
Associations
Publishers Marketing Association
Editorial Freelance Association
Other Work History
Having worked on all sides of the media, I "get" what businesses and journalists need. As a user of New Media, I know how to deliver your message to those who want to hear it--and act upon it.
Healthcare, property development, publishing, and media are my core experience; and publicity campaigns for authors writing about integrated medicine, mental health, management consulting, and healthy choices for teens is a specialty.
Contact me for editorial or promotional copy writing (speeches are a specialty), or to project manage any aspect of your PR/marcom/advertising campaign or to recommend top notch creative professionals for all your needs.
Check out my resume below for more details on my work history.
Foreign Language Skills
French, Spanish, German
Computer Skills
All MS Suite software, Mac/Windows
Equipment
lap top, pc, digital camera, mp3, video cam, cd burn
References
Many, upon request
Essays
(Blog: The WordBird 8/23/2026)
Opinion essay, tongue-in-cheek, on NJ's taxes
(Christian Science Monitor 8/23/2026)
Book Packaging
(Smithmark/US Media 8/23/2026)
Book package written in LESS THAN TWO WEEKS, including edits, as a special assignment by a book packager in need.
Feature Writing
(New Jersey Lifestyle 8/23/2026)
Turning my passion for the game of baseball into an assignment for fun!
(New Jersey Lifestyle 8/23/2026)
(New Jersey Lifestyle 8/23/2026)
Speeches
(8/23/2026)
A for-fee website where people who need to give a speech can use cut and paste speeches to fit their needs.
Case Studies
(8/23/2026)
Testimonials/case studies written after conducting over a dozen interviews with researchers around the world who use Thomson's Web portal.
(Web of Knowledge 8/23/2026)
Case study of joint project between Dartmouth's Tuck and Thayer schools and Thomson Scientific to develop the Web of Knowledge portal.
(8/23/2026)
Case study: choose Jersey over Philly.
Why PA Ballet principal dancer chose to live on the Jersey side and others should too...
Book Editing
(by Joe Murphy, published by the Society of Corporate Compliance and Ethics 8/23/2026)
This book has been the SCCE's best seller and most widely, positively reviewed.
Brochures
Healthcare writing: for physicians
(GE Medical teaching hospital's physician newsletter 8/23/2026)
(GE Medical teaching hospital's physician newsletter 1/1/2006)
Press Releases
(GE Medical teaching hospital 8/23/2026)
(Virtua GE Medical teaching hospital 8/23/2026)
GE Medical teaching hospital postpartum depression program
Ad Copy
(Produced by Suite Spot Studios 12/17/2007)
Newsletters
(Durand Academy and Family Services 9/1/2007)
General
(8/23/2026)
Please have a look at either of my two resumes below--one for marketing and PR, the other for editorial work.
Included here are selections from my portfolio. I have many more clips and samples, but space is limited here--if you'd like to see more, please contact me!
