We talk a lot about the “future of media” in this community. Usually, that conversation revolves around AI or algorithms. But this week, two new job listings dropped that perfectly illustrate the real split happening in our industry right now.
We are seeing a distinct polarization in publishing roles. On one side, we have high-touch digital engagement (building communities, managing “vibes,” and direct-to-consumer digital products). On the other hand, we have a double-down focus on high-touch physical luxury (the book as an art object), which we’re sure many of our readers appreciate.
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The two roles below represent this contrast: one is about the spirit of the content (Hay House), and the other is about the body of the book (Rizzoli). Both are mid-level opportunities that require roughly 5 years of experience, but they ask for entirely different creative muscles.
1. For the Community Builder: Hay House
Content & Community Manager (Rebecca Campbell Brand)
If you live in the comments section and understand that a brand is really just a group of people who believe the same things, this is your role. Hay House is looking for someone to steward the membership communities for author Rebecca Campbell.
Why it stands out:
- The “Vibe” Shift: This isn’t just social media management; it’s “holding sacred space.” You are moderating live Zoom circles and scripting meditations.
- Work-Life Balance: They explicitly mention a 4-day work week. In an industry known for burnout, this is a massive differentiator.
- The Toolkit: You need to be comfortable with Kajabi, Zoom facilitation, and yes—even using AI tools like ChatGPT for ideation while maintaining a human voice.
2. For the Tactile Perfectionist: Rizzoli
Production Manager
If you smell the pages of a new book before you read it, look here. Rizzoli is legendary for high-quality illustrated books across art, architecture, and lifestyle. This role places you at the intersection of creativity and manufacturing.
Why it stands out:
- Physical Craft: You aren’t dealing with clicks; you’re dealing with binding, color proofs, and paper quality.
- Global Scope: The role involves liaison with overseas manufacturing operations and potentially traveling to oversee the printing process.
- The Stability: While many digital roles fluctuate, the need for expert production managers who understand 4-color offset printing remains a specialized, high-value skill set.
Which path calls to you? The digital tribe or the physical artifact? Hit the links above to throw your hat in the ring.
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