Publishing and Streaming Are Fighting Over the Same Talent
A pattern keeps surfacing in today’s listings: companies built around content are hiring marketers who understand that content. Not generic demand-gen people. Not performance marketers who could be selling widgets. These roles require candidates who genuinely get how audiences discover, consume, and pay for editorial and video products.
Gaia, the streaming platform focused on yoga, meditation, and conscious living, is hiring a Director of Media Strategy at up to $165,000. Topix Media Lab, an independent book publisher, needs an Associate Director of Digital Marketing who can sell graphic novels and card decks on TikTok. And Avalon Consulting wants a Paid Media Manager running campaigns exclusively for nonprofits. Three very different companies, one shared requirement: deep fluency in how content-driven audiences actually behave.
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The through line is worth noting for anyone building a career in media marketing. The old division between “editorial side” and “business side” continues to collapse. These employers want marketers who think like editors and editors who understand funnels. If you’ve spent the last few years developing that hybrid skill set, today’s listings are your proof of concept.
Today’s Hot Jobs
Director of Media Strategy at Gaia Inc
Why this role is worth a closer look: Gaia is a publicly traded streaming company with a niche but fiercely loyal subscriber base, and this role sits at the intersection of brand strategy and performance marketing. The $145,000 to $165,000 base salary, plus an incentive plan tied to business outcomes, puts it among the better-compensated marketing leadership roles on the board right now. You’ll architect full-funnel media strategies designed to drive subscriber acquisition and retention, working with internal creative teams and external agency partners.
- 10+ years of experience in media strategy, planning, or integrated marketing leadership
- Proven ability to design cross-channel consumer journeys from discovery through conversion
- Deep understanding of privacy-safe, data-informed media planning at national scale
- Experience partnering across analytics, creative, and marketing technology teams
Apply for the Director of Media Strategy position at Gaia
Associate Director, Digital Marketing at Topix Media Lab
What makes this one interesting: Topix is a small, independent publishing house with an eclectic catalog spanning gaming guides, graphic novels, food and drink titles, and children’s books. This role combines digital advertising, influencer outreach, and publicity oversight into a single position. You’ll lead full-funnel campaigns and mentor an Associate Publicist, which means real creative authority over how books reach readers on Amazon, TikTok, and Instagram. For marketers who love books and want to shape strategy rather than just execute it, independent publishers like Topix offer a level of ownership that larger houses rarely match.
- Proven track record developing direct-to-consumer marketing programs in publishing
- Experience with digital advertising strategy, influencer marketing, and social media campaigns
- Strong relationships with authors, agents, and influencers in genre book publishing
- Ability to strategize, budget, and execute across multiple simultaneous title campaigns
Apply for the Associate Director of Digital Marketing role at Topix Media Lab
Paid Media Manager at Avalon Consulting Group (Fully Remote)
The case for this role: Avalon is a full-service fundraising agency working with nonprofits in environmental conservation, social justice, and cultural arts. The Paid Media Manager will run campaigns across Google Ads, paid social, CTV, and programmatic platforms, all in service of organizations raising money for progressive causes. This is fully remote, U.S.-based, with occasional travel for client meetings. If you’re a paid media professional looking to sharpen your strategy skills while doing mission-aligned work, the nonprofit fundraising space offers campaign complexity that rivals any commercial account.
- Experience managing campaigns across Google Ads, Microsoft Ads, paid social, and programmatic platforms
- Ability to build keywords, audiences, ad creative, budgets, and bidding strategies from media plans
- Comfort collaborating across digital, creative, analytics, and client service teams
- Data-driven mindset with a track record of optimizing campaign performance
Apply for the Paid Media Manager position at Avalon Consulting
Editorial Intern at Kirkus Media
A strong entry point: Kirkus Reviews has been one of the most respected names in book criticism since 1933, and this paid internship offers real editorial experience rather than busywork. You’ll fact-check, maintain editorial calendars for both the website and bimonthly print issues, catalog submissions, contribute to social media, and get the opportunity to write for the publication. At 15 to 25 hours per week and fully remote, it’s structured for someone balancing school or early-career obligations. For anyone interested in building a foundation in editorial work, having Kirkus on your byline carries weight in publishing circles.
- Interest in the publishing industry, cultural journalism, and literary criticism
- Strong writing samples demonstrating critical thinking and clear prose
- Ability to manage editorial calendars and handle fact-checking responsibilities
- Comfort contributing to social media channels for a legacy media brand
Apply for the Editorial Intern position at Kirkus Reviews
The Takeaway for Job Seekers
If you work in media marketing, start speaking the language of subscriber economics. Every senior role in today’s batch asks for fluency in acquisition, retention, and lifetime value. That vocabulary used to belong to SaaS companies.
Now streaming platforms, book publishers, and nonprofit fundraising agencies all expect their marketing leaders to think in terms of subscriber journeys and measurable revenue impact. The candidates who land these roles won’t just know how to run a Facebook campaign. They’ll be able to explain exactly how that campaign connects to a membership conversion three touchpoints later.
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