You found a job for which you absolutely must apply. Whether it’s the role you’ve always wanted or the one you need to keep the lights on, you want this like you’ve never wanted anything else. Your first step is to write a killer cover letter.
But you have to play it cool. Coming across as too desperate could sound a death knell for your candidacy. The applicant screening process is a lot like dating — confidence is far more appealing than someone screaming, “Pick me, pick me, please!” So when writing your cover letter, keep these five tips in mind:
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1. Start with an engaging story about yourself.
And make it a happy one. Don’t launch into how much you need this job because your student debt is mounting or you can’t land a role in advertising despite your dual degrees. Keep it light. If you’re applying for a copywriter position, you could open with a story about your favorite print ad and how it inspired you to pursue the craft.
2. Tailor your letter to the job you’re applying for.
A generic letter signals you’re applying to anything with a paycheck. Explain what drew you to this particular role and why you’re interested in the company. Maybe you want to bring your digital marketing experience to a fast-moving tech startup. Show you’re engaged and energized by the opportunity.
3. Showcase relevant extracurricular activities.
Even if you’re unemployed, show the hiring manager you have a full life. You don’t want them thinking you’re just sitting around idly. Prove you’re productive, a self-starter who makes the most of downtime. Mention that social media class you’re taking or your volunteer work teaching kids to design web pages.
4. Don’t appear overeager.
When you shop for a car, you don’t let the salesman know how badly you want the one you just test-drove. The same rule applies here. Write the letter as if you’re considering a new opportunity, not as if you’re frantically searching for one. If you seem too eager, the hiring manager may lowball you on salary when the offer comes. Or worse, they may not call you back at all.
5. Don’t exaggerate your experience.
Most recruiters can see right through a candidate who inflates their background. Instead, let your portfolio highlight your creativity. The work speaks louder than any embellishment.
For more help with cover letters, consider working with a professional. Mediabistro’s Career Services offer everything from resume and cover letter edits to several sessions of career counseling to work on your elevator pitch, networking skills, career transition and more.
