Regions Bank
Marketing Campaign Operations Manager
Regions Bank, Birmingham, Alabama, United States, 35275
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description At Regions, the Marketing Operations Senior Manager is responsible for the development of strategic marketing technology solutions, automation, data enablement, campaign execution processes and operational improvements. This position provides leadership and guidance for a team of Marketing Operation Managers who each have responsibilities that include Campaign Automation, Technology / Data Enablement, Data Management, Incentive Operations, Campaign Enablement and Channel Delivery verticals. Additionally, oversees the relationships with Legal, Compliance, Data, Operations and Technology partners as needed.
Primary Responsibilities
Provides leadership and guidance for a team of Marketing Operation Managers who each have responsibilities that include Campaign Automation, Technology / Data Enablement, Data Management, Incentive Operations, Campaign Enablement and Channel Delivery verticals
Works closely across the marketing leadership team and business executives to ensure marketing process, technology solutions, and software needs are met for the utmost effective and efficient delivery of marketing programs
Oversees new and innovative approaches to marketing data, technology, integration, and maintenance
Serves as the marketing subject matter expert to internal business partners, especially data, technology, operations, legal, and compliance groups related to customer complaints, marketing campaigns and incentive management including key platforms such as Offer Tracker
Provides oversight to the Campaign Enablement and Channel Delivery Analyst teams and ensures effective integration and execution of marketing campaign implementation expectations
Ensures proper delivery, management and oversight of marketing incentive implementation and processes
Represents marketing on key leadership forums that involve enterprise change initiatives and transformational projects
Drives a continuous improvement methodology that includes increase automation capabilities, enhanced data enablement and overall process improvement to increase marketing's effectiveness to meet the needs of the bank
Manages the marketing operations budget and the allocation of investment to increase or maximize the return on the marketing technology investment – including capital planning and operations executive management
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
This is a single incumbent position.
Requirements
Bachelor's degree in Marketing or related field
Ten (10) years of experience in marketing
Four (4) years of experience in a management/supervisory role
Preferences
Graduate degree in related field
Familiarity with process management
Skills and Competencies
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to supervise and manage a team
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target Minimum:
Median:
Incentive Pay Plans:
Benefits Information
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please copy the link below.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details Regions Center • Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description At Regions, the Marketing Operations Senior Manager is responsible for the development of strategic marketing technology solutions, automation, data enablement, campaign execution processes and operational improvements. This position provides leadership and guidance for a team of Marketing Operation Managers who each have responsibilities that include Campaign Automation, Technology / Data Enablement, Data Management, Incentive Operations, Campaign Enablement and Channel Delivery verticals. Additionally, oversees the relationships with Legal, Compliance, Data, Operations and Technology partners as needed.
Primary Responsibilities
Provides leadership and guidance for a team of Marketing Operation Managers who each have responsibilities that include Campaign Automation, Technology / Data Enablement, Data Management, Incentive Operations, Campaign Enablement and Channel Delivery verticals
Works closely across the marketing leadership team and business executives to ensure marketing process, technology solutions, and software needs are met for the utmost effective and efficient delivery of marketing programs
Oversees new and innovative approaches to marketing data, technology, integration, and maintenance
Serves as the marketing subject matter expert to internal business partners, especially data, technology, operations, legal, and compliance groups related to customer complaints, marketing campaigns and incentive management including key platforms such as Offer Tracker
Provides oversight to the Campaign Enablement and Channel Delivery Analyst teams and ensures effective integration and execution of marketing campaign implementation expectations
Ensures proper delivery, management and oversight of marketing incentive implementation and processes
Represents marketing on key leadership forums that involve enterprise change initiatives and transformational projects
Drives a continuous improvement methodology that includes increase automation capabilities, enhanced data enablement and overall process improvement to increase marketing's effectiveness to meet the needs of the bank
Manages the marketing operations budget and the allocation of investment to increase or maximize the return on the marketing technology investment – including capital planning and operations executive management
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
This is a single incumbent position.
Requirements
Bachelor's degree in Marketing or related field
Ten (10) years of experience in marketing
Four (4) years of experience in a management/supervisory role
Preferences
Graduate degree in related field
Familiarity with process management
Skills and Competencies
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to supervise and manage a team
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target Minimum:
Median:
Incentive Pay Plans:
Benefits Information
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please copy the link below.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details Regions Center • Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
#J-18808-Ljbffr