Marketing Manager
Motion Recruitment, San Diego, CA, United States
Our client is seeking a
Product Marketing Manager
to support a portfolio of consumer financial products within a fast-paced fintech environment. This role will focus on driving
customer acquisition through product-led marketing initiatives
and helping execute go-to-market strategies for several key financial offerings.
The Product Marketing Manager will play a critical role in
analyzing campaign performance, identifying insights from the current season, and helping shape marketing strategy for the upcoming year.
This role requires a strong combination of
product marketing strategy, campaign performance analysis, cross-functional collaboration, and project management
within a dynamic environment.
Key Responsibilities
Support development and execution of
go-to-market strategies
for a portfolio of consumer financial products
Analyze results from the current campaign cycle and identify
insights to inform future marketing strategies
Track and measure performance of marketing campaigns and acquisition initiatives
Map and report on campaign performance across multiple channels and customer segments
Develop
product messaging frameworks, positioning, and marketing claims
Partner with Product, Legal, Growth Strategy, and Creative teams to ensure marketing initiatives meet compliance and brand standards
Support the development and execution of
customer acquisition offers and promotional campaigns
Manage project timelines, deliverables, and cross-functional coordination across multiple initiatives
Provide strategic support to the broader consumer ecosystem portfolio as needed
Required Qualifications
5+ years of marketing experience, preferably in
product marketing or go-to-market strategy
Experience in
SaaS, technology marketing, or financial services marketing
Experience working in
customer-facing marketing roles focused on acquisition or product growth
Exposure to
digital marketing channels
and understanding of how they contribute to acquisition strategies
Strong
project management and organizational skills
with the ability to manage multiple initiatives simultaneously
Experience collaborating with cross-functional teams including
Product, Legal, Growth Strategy, and Marketing
Excellent written and verbal communication skills
Ability to work effectively in
fast-paced environments with evolving priorities
Preferred Qualifications
Experience launching or marketing
consumer financial or fintech products
Experience supporting
go-to-market campaigns for digital products
Experience analyzing
marketing performance data and campaign insights
Familiarity with acquisition marketing strategies and customer lifecycle marketing
MBA or advanced business degree is a plus
#J-18808-Ljbffr
Product Marketing Manager
to support a portfolio of consumer financial products within a fast-paced fintech environment. This role will focus on driving
customer acquisition through product-led marketing initiatives
and helping execute go-to-market strategies for several key financial offerings.
The Product Marketing Manager will play a critical role in
analyzing campaign performance, identifying insights from the current season, and helping shape marketing strategy for the upcoming year.
This role requires a strong combination of
product marketing strategy, campaign performance analysis, cross-functional collaboration, and project management
within a dynamic environment.
Key Responsibilities
Support development and execution of
go-to-market strategies
for a portfolio of consumer financial products
Analyze results from the current campaign cycle and identify
insights to inform future marketing strategies
Track and measure performance of marketing campaigns and acquisition initiatives
Map and report on campaign performance across multiple channels and customer segments
Develop
product messaging frameworks, positioning, and marketing claims
Partner with Product, Legal, Growth Strategy, and Creative teams to ensure marketing initiatives meet compliance and brand standards
Support the development and execution of
customer acquisition offers and promotional campaigns
Manage project timelines, deliverables, and cross-functional coordination across multiple initiatives
Provide strategic support to the broader consumer ecosystem portfolio as needed
Required Qualifications
5+ years of marketing experience, preferably in
product marketing or go-to-market strategy
Experience in
SaaS, technology marketing, or financial services marketing
Experience working in
customer-facing marketing roles focused on acquisition or product growth
Exposure to
digital marketing channels
and understanding of how they contribute to acquisition strategies
Strong
project management and organizational skills
with the ability to manage multiple initiatives simultaneously
Experience collaborating with cross-functional teams including
Product, Legal, Growth Strategy, and Marketing
Excellent written and verbal communication skills
Ability to work effectively in
fast-paced environments with evolving priorities
Preferred Qualifications
Experience launching or marketing
consumer financial or fintech products
Experience supporting
go-to-market campaigns for digital products
Experience analyzing
marketing performance data and campaign insights
Familiarity with acquisition marketing strategies and customer lifecycle marketing
MBA or advanced business degree is a plus
#J-18808-Ljbffr