CRM & Lifecycle Marketing Manager

A world-leading product manufacturer is seeking a CRM & Lifecycle Marketing Manager to own and optimize customer journeys, lead nurturing, and marketing automation. This role is ideal for a data-driven marketer with strong HubSpot experience who can improve conversion, retention, and overall lifecycle performance. This is a Hybrid position in Irvine, California. Key Responsibilities Own lifecycle marketing strategy across email & SMS including onboarding, abandoned cart, post-purchase, winback, etc. Build and manage audience segmentation for targeted campaigns Plan and execute marketing calendars aligned with promotions and business goals Develop and optimize lead nurture programs to improve conversion rates Manage HubSpot workflows, automation, and CRM data quality Partner with Sales on lead stages, scoring, and handoff processes Oversee integrations with Shopify and other CRM platforms Monitor performance, run A/B tests, and optimize campaigns based on data Support loyalty and retention initiatives, including membership programs Requirements At least 4+ years in CRM, lifecycle marketing, or marketing automation Hands‑on experience with HubSpot (required) Strong understanding of e‑commerce funnels and customer journeys Proven success improving conversion rates and lifecycle revenue Experience with segmentation, automation, and campaign optimization Strong project management and communication skills Nice to Have Experience with Klaviyo, Shopify, or CRM integrations HubSpot certifications (Marketing Hub or Sales Hub) Familiarity with email deliverability and privacy regulations (GDPR, consent) Basic HTML for email and experience working with developers Hybrid work flexibility Opportunity to own and scale lifecycle marketing programs Collaborative, fast‑paced environment Please submit your resume for consideration to the role. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here: https://careergroupcompanies.com/california-privacy-notice/ #J-18808-Ljbffr