Customer Engagement Lead - Fixed Term Contract
Novo Nordisk A/S, Wichita, KS, United States
Customer Engagement Lead - Fixed Term Contract
Category: Commercial Marketing
Location: Gatwick, South East, GB
Customer Engagement Lead
Drive customer-centric strategies that transform patient journeys and accelerate brand adoption across markets.
Your new role AsCustomerEngagement Lead,you'llshape how we connect with healthcare professionals and patients across our international markets. Yourexpertisein customer insights and journey mapping will be central to designing engagement strategies that truly resonate with our diverse customer base and drive meaningful patient initiations.
Day-to-day your responsibilities will include
Designing and implementing comprehensive customer engagement strategies that align with business goals and enhance customer satisfaction across key segments
Gathering andanalysingcustomer data to uncoverbehaviours, preferences, and trends that inform targeted engagement initiatives
Leading the creation and refinement of customer journey maps toidentifyinteraction points, pain points, and opportunities for enhancement
Collaborating with cross-functional teams including marketing, sales, medical, and market insights to deliverpersonalisedcustomer engagements across channels
Developing targeted engagement campaigns with the Digital Engagement team that increase patient initiations and drive market share growth
Establishing feedback mechanisms such as surveys and focus groups to continuously improve customer experience and engagement effectiveness
Monitoring engagement metrics and preparing regular reports with actionable insights and recommendations for stakeholders
Your new department You will joinUKCustomer Engagement - the bridge between the business and customers. The team drives commercial excellence through consistent,highqualityinteractionsbased on robust insightsthat deliver measurable business outcomes. We lead digital customer engagement, using channels,analyticsand automation to personalise reach at scale, create educational content and continuously refine messaging and offerings using customer and performance data.
Your skills & qualifications We'relooking for a strategic thinker with a passion for understanding customer needs and translating insights into action.You'llbring with you:
Bachelor's degree in Marketing, Business, Communications, or a related field
3+ years of experience in customer engagement, insights, marketing, or a related role within the pharmaceutical or healthcare industry
Strong analytical skills with the ability to interpret complex data and translate it into actionable engagement strategies
Understanding ofbehaviouralinsights and proven experience in customer journey mapping development
Excellent communication and interpersonal skills, withdemonstratedability to build relationships and influence cross-functional teams
Experience in campaign management, project coordination, and working collaboratively in matrix environments
Proficiencyin CRM platforms and marketing automation tools is an advantage
Familiarity with data governance, privacy regulations, and ABPI code is preferable
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
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Location: Gatwick, South East, GB
Customer Engagement Lead
Drive customer-centric strategies that transform patient journeys and accelerate brand adoption across markets.
Your new role AsCustomerEngagement Lead,you'llshape how we connect with healthcare professionals and patients across our international markets. Yourexpertisein customer insights and journey mapping will be central to designing engagement strategies that truly resonate with our diverse customer base and drive meaningful patient initiations.
Day-to-day your responsibilities will include
Designing and implementing comprehensive customer engagement strategies that align with business goals and enhance customer satisfaction across key segments
Gathering andanalysingcustomer data to uncoverbehaviours, preferences, and trends that inform targeted engagement initiatives
Leading the creation and refinement of customer journey maps toidentifyinteraction points, pain points, and opportunities for enhancement
Collaborating with cross-functional teams including marketing, sales, medical, and market insights to deliverpersonalisedcustomer engagements across channels
Developing targeted engagement campaigns with the Digital Engagement team that increase patient initiations and drive market share growth
Establishing feedback mechanisms such as surveys and focus groups to continuously improve customer experience and engagement effectiveness
Monitoring engagement metrics and preparing regular reports with actionable insights and recommendations for stakeholders
Your new department You will joinUKCustomer Engagement - the bridge between the business and customers. The team drives commercial excellence through consistent,highqualityinteractionsbased on robust insightsthat deliver measurable business outcomes. We lead digital customer engagement, using channels,analyticsand automation to personalise reach at scale, create educational content and continuously refine messaging and offerings using customer and performance data.
Your skills & qualifications We'relooking for a strategic thinker with a passion for understanding customer needs and translating insights into action.You'llbring with you:
Bachelor's degree in Marketing, Business, Communications, or a related field
3+ years of experience in customer engagement, insights, marketing, or a related role within the pharmaceutical or healthcare industry
Strong analytical skills with the ability to interpret complex data and translate it into actionable engagement strategies
Understanding ofbehaviouralinsights and proven experience in customer journey mapping development
Excellent communication and interpersonal skills, withdemonstratedability to build relationships and influence cross-functional teams
Experience in campaign management, project coordination, and working collaboratively in matrix environments
Proficiencyin CRM platforms and marketing automation tools is an advantage
Familiarity with data governance, privacy regulations, and ABPI code is preferable
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
#J-18808-Ljbffr