Applications Programmer (Salesforce Marketing Cloud)
ANGARAI, College Park, MD, United States
Job Description
Configure, develop, and maintain
Salesforce Marketing Cloud solutions
across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS) Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations
(e.g., consent management, TCPA guidelines) Develop, optimize, and manage data architecture within
Marketing
Cloud , including data extensions, relational data models, and complex SQL queries for segmentation and targeting Build dynamic, personalized, and data-driven content using
AMPscript and Marketing Cloud
scripting capabilities Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support
data synchronization and campaign execution Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes Ensure all solutions comply with
internal security, privacy, and data governance standards Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions Create and maintain
technical
documentation , including solution design, data flows, and operational procedures Support knowledge transfer and provide guidance to internal teams as needed Follow established change management, release management, and project management processes Requirements Minimum Qualifications
Minimum of
three (3) years
of hands-on experience in
Salesforce Marketing Cloud development and administration Strong technical expertise in:
AMPscript for dynamic content and personalization SQL for data extraction, transformation, and segmentation within Marketing Cloud
Proven experience designing and implementing multi-channel campaigns, including email and SMS Hands-on experience with
MobileConnect,
including SMS campaign setup, keyword management, and consent/opt-in compliance processes Solid understanding of data management concepts, including data modeling, segmentation strategies, and audience lifecycle management Experience integrating
Marketing
Cloud
with external systems such as Salesforce CRM or other enterprise platforms using APIs or connectors Familiarity with regulatory and compliance requirements related to handling sensitive data (e.g., PII, data privacy standards, messaging compliance) Experience working in structured environments with defined processes for security, change control, and approvals Strong analytical and problem-solving skills with the ability to troubleshoot complex technical issues Knowledge of digital accessibility standards (e.g., WCAG, Section 508) and their application in email and digital communications Preferred Qualifications Five (5) or more years of Salesforce Marketing Cloud experience Salesforce Marketing Cloud Developer and/or Consultant certification Advanced experience with:
Journey Builder orchestration and automation strategies Complex data models and large-scale audience segmentation SMS compliance frameworks and short code provisioning processes
Experience supporting healthcare, insurance, or other highly regulated industries Strong experience integrating Marketing Cloud with Salesforce CRM and other enterprise systems Familiarity with
REST/SOAP APIs and Marketing Cloud APIs Experience with
Agile or hybrid project delivery methodologies Strong documentation and communication skills, with the ability to translate technical concepts to non-technical stakeholders
Salesforce Marketing Cloud solutions
across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS) Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations
(e.g., consent management, TCPA guidelines) Develop, optimize, and manage data architecture within
Marketing
Cloud , including data extensions, relational data models, and complex SQL queries for segmentation and targeting Build dynamic, personalized, and data-driven content using
AMPscript and Marketing Cloud
scripting capabilities Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support
data synchronization and campaign execution Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes Ensure all solutions comply with
internal security, privacy, and data governance standards Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions Create and maintain
technical
documentation , including solution design, data flows, and operational procedures Support knowledge transfer and provide guidance to internal teams as needed Follow established change management, release management, and project management processes Requirements Minimum Qualifications
Minimum of
three (3) years
of hands-on experience in
Salesforce Marketing Cloud development and administration Strong technical expertise in:
AMPscript for dynamic content and personalization SQL for data extraction, transformation, and segmentation within Marketing Cloud
Proven experience designing and implementing multi-channel campaigns, including email and SMS Hands-on experience with
MobileConnect,
including SMS campaign setup, keyword management, and consent/opt-in compliance processes Solid understanding of data management concepts, including data modeling, segmentation strategies, and audience lifecycle management Experience integrating
Marketing
Cloud
with external systems such as Salesforce CRM or other enterprise platforms using APIs or connectors Familiarity with regulatory and compliance requirements related to handling sensitive data (e.g., PII, data privacy standards, messaging compliance) Experience working in structured environments with defined processes for security, change control, and approvals Strong analytical and problem-solving skills with the ability to troubleshoot complex technical issues Knowledge of digital accessibility standards (e.g., WCAG, Section 508) and their application in email and digital communications Preferred Qualifications Five (5) or more years of Salesforce Marketing Cloud experience Salesforce Marketing Cloud Developer and/or Consultant certification Advanced experience with:
Journey Builder orchestration and automation strategies Complex data models and large-scale audience segmentation SMS compliance frameworks and short code provisioning processes
Experience supporting healthcare, insurance, or other highly regulated industries Strong experience integrating Marketing Cloud with Salesforce CRM and other enterprise systems Familiarity with
REST/SOAP APIs and Marketing Cloud APIs Experience with
Agile or hybrid project delivery methodologies Strong documentation and communication skills, with the ability to translate technical concepts to non-technical stakeholders