Home Improvement Financing Enterprise Marketing Strategist
Regions Bank, Salt Lake City, UT, United States
Job Description
At Regions, the Home Improvement Financing Marketing Channel Strategist III provides decision support and direct marketing campaign execution to support marketing needs for the company.
Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home‑improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point‑of‑Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.
Primary Responsibilities
Implements marketing campaigns and customer centric communications
Transfers data to and from internal and external partners for campaign implementation
Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seeks clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Develops standards to streamline campaign development
Creates campaign waterfall reports and briefs key stakeholders
Ensures correctness and quality of campaigns and execution
Serves as a resource to associates with less experience and may provide advice and guidance on occasion
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Marketing or related field and five (5) years of Marketing or related experience
Or Associate’s degree in Marketing or related field and seven (7) years of Marketing or related experience
Or High School Diploma or GED and nine (9) years of Marketing or related experience
Preferences
Strong knowledge of the financial services industry and applicable products, services, and data
Skills and Competencies
Ability to manage multiple priorities simultaneously
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Intermediate skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self‑motivation
Compensation Details Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors which directly impact pay for individual associates include experience, skills, knowledge, contribution, job location, and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
Job Range Target: Minimum: $83,953.65 USD
Median: $112,670.00 USD
Incentive Pay Plans: This job may participate in an annual discretionary bonus plan.
Benefits Information
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, see the following link: https://www.regions.com/about-regions/welcome-portal/benefits
Position Type Full time
Location Details Salt Lake City, Utah
Equal Opportunity Employer/including Disabled/Veterans
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Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home‑improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point‑of‑Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.
Primary Responsibilities
Implements marketing campaigns and customer centric communications
Transfers data to and from internal and external partners for campaign implementation
Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seeks clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Develops standards to streamline campaign development
Creates campaign waterfall reports and briefs key stakeholders
Ensures correctness and quality of campaigns and execution
Serves as a resource to associates with less experience and may provide advice and guidance on occasion
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Marketing or related field and five (5) years of Marketing or related experience
Or Associate’s degree in Marketing or related field and seven (7) years of Marketing or related experience
Or High School Diploma or GED and nine (9) years of Marketing or related experience
Preferences
Strong knowledge of the financial services industry and applicable products, services, and data
Skills and Competencies
Ability to manage multiple priorities simultaneously
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Intermediate skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self‑motivation
Compensation Details Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors which directly impact pay for individual associates include experience, skills, knowledge, contribution, job location, and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
Job Range Target: Minimum: $83,953.65 USD
Median: $112,670.00 USD
Incentive Pay Plans: This job may participate in an annual discretionary bonus plan.
Benefits Information
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, see the following link: https://www.regions.com/about-regions/welcome-portal/benefits
Position Type Full time
Location Details Salt Lake City, Utah
Equal Opportunity Employer/including Disabled/Veterans
#J-18808-Ljbffr